SEO Friendly URL
Your page url are one of the aspects for search engines to take your page higher in the ranking. There are a few popular ways to pass information to your pages without the use of a query string, so that search engines will still index those individual pages. If your page name is “Gucci sunglass” and url for this page is xyz, than it will not much effective to search engines. To make it effective and more search engine readable, that page url should be like Gucci-sunglasses.
With clean URLs, the search engines can distinguish folder names and can establish real links to keywords. Clean URLs are much easier to remember and customer can easily come back your that page. Unlike query string URLs, SEO Friendly URLs are much shorter and hard to hack as they do not display the technology you use for a page. Moreover, if you want to migrate the website from one platform to another, SEO Friendly URLs will not change as compare to query string urls.

