SEO Friendly URL
Your URLs play an important part in helping search engines take your page higher in the ranking. There are some popular ways to pass information to your pages without the use of a query string, so that search engines will still index those individual pages. If your page name is “Gucci sunglasses” and the URL for this page is xyz, you cannot expect the search engines to work in your favor. To make the URL effective and more search engine readable, that page url should read “Gucci-sunglasses.”
With clean URLs, the search engines can distinguish folder names and establish real links to keywords. In addition, clean URLs are much easier to remember and the customer can easily come back to that page. Unlike query string URLs, SEO-friendly URLs are much shorter and harder to hack as they do not display the technology you use for a page. Moreover, if you want to migrate the website from one platform to another, SEO-friendly URLs will not change as compared to query string URLs.