Social Media and the Redundancy of Excessive Advertising – II

On April 27, 2012, in Social Media, by admin

TweetAdvertisers today have to be – and to an extent are – an extremely creative lot. Without creativity, the ads won’t be good enough to capture even momentary attention. Not only will they have to dump all black-hat practices, they will also have to take white-hat ones to new levels of innovation and creativity. Recently […]

Audience Engagement Through Social Media Platforms

On April 19, 2012, in Social Media, by admin

TweetUsing social media platforms for enhanced audience engagement has become quite the norm, with practically every business – small or large – offering a corporate page for users to interact with the company. The ever-increasing numbers of online subscribers to one or more of these channels has made it almost mandatory for businesses to have […]

The Increasing Importance of Inbound Marketing

On December 14, 2011, in Internet Marketing (SEO), by admin

TweetInbound marketing primarily comprises content (blogs, videos, white papers, and ebooks), the social media platforms (Twitter, Facebook, forums, blogs and now, Google Plus), and search engine optimization (on-page, off-page, link building, keyword analysis). Inbound marketing has become more relevant in our times thanks to it being a far more effective alternative for earmarking marketing resources […]

The Relevance of Social Media to E-commerce

On October 21, 2011, in eCommerce, Social Media, by admin

TweetThe potential of the social media platforms has captured the imagination of businesses worldwide. Practically every ecommerce business seems to have a presence on at least one or more of the multifarious, multifaceted platforms that make selling and shopping such a unique experience! The use of social media has doubled since the concepts began gaining popularity […]

How Should You Use Social Media for Business?

On September 29, 2011, in Internet Marketing (SEO), Social Media, by admin

TweetWhen businesses were set up back in time not too long ago, what promotion methods were being used? What social media sites were available? What websites were created by those businesses that became neighborhood buzzwords before they went on to become the craze of entire nations? Where was internet marketing when words became products and […]

Can You Afford to Neglect Social Media?

On September 8, 2011, in Social Media, by admin

TweetA popular online channel recently carried an article about a survey conducted last year on social media marketers. It was about social media marketing. It said that 75% of small businesses and 48% of large businesses did not have a written social media policy, which meant that social media platforms are used only peremptorily in […]

Using Social Networks to Promote Your ProStores Business

On August 31, 2011, in ProStores, Social Media, by admin

TweetThe importance of customer engagement using online social media platforms is more important than ever before. The reason for that is the global-wide popularity of these social channels. Marketing principles recommend going where the customer goes, and to that end social media sites such as Facebook and Twitter are simply the best channels to take […]