Social Media and the Redundancy of Excessive Advertising – II

On April 27, 2012, in Social Media, by admin

TweetAdvertisers today have to be – and to an extent are – an extremely creative lot. Without creativity, the ads won’t be good enough to capture even momentary attention. Not only will they have to dump all black-hat practices, they will also have to take white-hat ones to new levels of innovation and creativity. Recently [...]

Audience Engagement Through Social Media Platforms

On April 19, 2012, in Social Media, by admin

TweetUsing social media platforms for enhanced audience engagement has become quite the norm, with practically every business – small or large – offering a corporate page for users to interact with the company. The ever-increasing numbers of online subscribers to one or more of these channels has made it almost mandatory for businesses to have [...]

The Increasing Importance of Inbound Marketing

On December 14, 2011, in Internet Marketing (SEO), by admin

TweetInbound marketing primarily comprises content (blogs, videos, white papers, and ebooks), the social media platforms (Twitter, Facebook, forums, blogs and now, Google Plus), and search engine optimization (on-page, off-page, link building, keyword analysis). Inbound marketing has become more relevant in our times thanks to it being a far more effective alternative for earmarking marketing resources [...]

The Relevance of Social Media to E-commerce

On October 21, 2011, in eCommerce, Social Media, by admin

TweetThe potential of the social media platforms has captured the imagination of businesses worldwide. Practically every ecommerce business seems to have a presence on at least one or more of the multifarious, multifaceted platforms that make selling and shopping such a unique experience! The use of social media has doubled since the concepts began gaining [...]

How Should You Use Social Media for Business?

On September 29, 2011, in Internet Marketing (SEO), Social Media, by admin

TweetWhen businesses were set up back in time not too long ago, what promotion methods were being used? What social media sites were available? What websites were created by those businesses that became neighborhood buzzwords before they went on to become the craze of entire nations? Where was internet marketing when words became products and [...]