Using social media platforms for enhanced audience engagement has become quite the norm, with practically every business – small or large – offering a corporate page for users to interact with the company. The ever-increasing numbers of online subscribers to one or more of these channels has made it almost mandatory for businesses to have presence on the social media channels that a maximum number of potential and existing clients have subscribed to.
Thus far, Facebook and Twitter have managed to capture the lion’s share of global subscribers. These two platforms also have formats, apps, and functionality that make them very popular indeed in the eyes of the global masses. Hence, it is these two that are of the greatest importance to businesses everywhere.
Social media platforms offer easy accessibility both ways. Marketing of the future is all set to become a science in itself. As is online shopping.
It is no doubt a major blessing for those with a stake in either the operation of the social networks or their use for shopping. But it is not as if the mere existence of either usage guarantees commercial benefits. Online content is the actual interface between shopper and seller. It is that that requires careful construction and ongoing scrutiny.
All the laws of profitable interaction apply to online interaction, in the natural scheme of things. It is a subject in itself to observe how the most insignificant of online and offline actions influence and foreconclude commercial upshots.
So what would be general rules of thumb for businesses to observe to ensure higher levels of interaction and commercial headway? Here are some:
- None of your communiqués should, in the least, provoke the impression that the privacy and/or security of the addressee is compromised. The new rules of engagement dictate that marketing professional do NOT behave in their traditional manner to arouse to wrath of the customer.
- Messages should be composed in such a manner as to directly inform the prospect. In fact, they should be sent only once and thereafter appear so inviting as to incite the consumer to solicit more.
- The social network presence should NEVER push advertorial material to the consumer. As mentioned earlier, it should be so positioned as to make prospects request it.
- Every single element of the content and design on the social network presence should conform to laws of simplicity and facility. Even a relative minor should find it quite a cinch to place an online order. Ease of use, visual clarity, simple navigation, and crystal-clear content are the new bastions of commercial competence.
When your social media presence is thus fortified, your business should start seeing a steady inflow of curious window-shoppers who will then proceed to becoming loyal customers. Amen to that.
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