Your website is your online identity. Hence, it naturally follows that it must convey the most appropriate impression to every visitor. Website redesign is a prime requisite for businesses that desire to maintain just such an image online. Further, with changes in the web development industry, your website must also keep up with the newer trends to avoid being labeled obsolete. Website redesign is the ideal solution to the upkeep and revitalization of your website. Here are a few website design suggestions for keeping your website in top order:
- Get expert critical analysis for your website. Hear them out and then decide for yourself what needs to be done by way of redesigning the website. You have many online tools to analyze it for the purpose, including usability tests and surveys. Do also consult the experts. Finally, let simplicity be the cornerstone of every change you approve.
- In redefining your organization’s objectives, ensure that you have included every new aspect since the time the old website was built. The redesigned website should reflect the updated image of your business.
- Even before you redesign your website, ensure that a full backup has been created of the entire old website, just in case.
- Content will most certainly have to be rewritten. It will now require provision for Panda-specific and customer- and SEO-friendly website design. Redesigning your website cannot work if you only make cosmetic changes.
- I’d personally recommend lots of white space and no more than 3 colors or shades on each of your pages. You are an online business, not a kids’ gaming website. The best designers should be able to work wonders for the looks of your pages with less color. Let the website design highlight the content on the pages.
Finally, your website should also turn out to be user-friendly (read easily navigable with all the info a customer would require). Simple, relevant, informative, useful, direct … are the words that should describe a redesigned website. No aspect should be overdone. Look up some of the best websites you have seen and learn from those. Website redesign has not succeeded where it does not create an even better impression on visitors.
Leave nothing to chance. If possible, get a good, representative section of your customers to rate the new website before it goes live. The most important website redesign tip is probably the one that was included in the very first bullet: keep it simple.
Here’s wishing you all the best with your website redesign endeavor!