How Responsive Web Designs Benefit to SEO

With rising usage of smartphones and tablets, any eCommerce business has two options: either to go for multiple websites for each type of gadget, or opt for responsive web design that fits all screens and platforms. The latter is in trend due to several reasons, primarily being cost effective. Let’s have a look at other factors that essentially improve the ranking of your business on the search results page.

1. Google loves responsive websites:

Get SEO Advantages from Responsive Website

As outstanding user experience is Google’s first priority, Google strongly recommends using responsive web designs as well as favors mobile-optimized websites. And since the entire purpose of effective SEO effort is to impress Google, you better pay attention to what it likes and dislikes. When you use responsive design, you are definitely making it easy for Google bots to crawl and index your content. Isn’t that the entire purpose of having content in the first place?

2. One URL for one website:

Although creating a separate mobile website has its own set of benefits, having a single URL is quite beneficial from SEO perspective. With a single URL, you will have to build authority only for that URL. Most of the times mobile sites don’t rank well in search engines and that’s because they are canonicalized by their desktop counterparts. With responsive website, you will just need to focus all your SEO efforts on single website and all users will be redirected to a single website.

3. Lower bounce rate:

Even if you have high SEO ranking, your website may have high bounce rate as they are not optimized for mobile and tablet users. With responsive website, you don’t have to deal with this problem. All visitors will be able to access the content of your website, and you don’t even have to compromise the quality of content.

4. Enhanced user experience:

Usually we have websites to share our content. Having a user-friendly website goes a long way to find the right visitors who will share your content. As the responsive web design’s sole aim is to offer rich UX, it definitely makes sense to use it. For example, you saw something on your PC that your friend would like to see and you send it to him/her. That friend uses phone to check it out but he/she can’t see it because your website isn’t responsive. Consequently, your potential customer will get frustrated, abandoning your website and never returning to it.

Are you thinking to go for responsive web designs? Contact us. We have years of experience in offering highly customized web design and development solutions for ecommerce that help you reach your goals.

5 Top Elements For Responsive eCommerce Store

In this era of advanced technology, not having a responsive online store design is akin to having a brick-and-mortar store without an entrance door. Through responsive design, a website/store adapts to the user’s device by re-sizing navigation and images; but the problem arises when the website adapts to the user’s device in a manner similar to that of desktop website. For example, a desktop website displays 7 categories, 10 subcategories in each category, lengthy product description and social media icons. Now all this elements are displayed on the mobile site too. Just imagine how cluttered it will look. So here the merchants needs to know how the responsive design of their store is rendering on each device.

Let’s have a look at top five elements that make the responsive designs unique and attractive.

HPD - An example of Responsive eCommerce Store

Thin Header

Usually a header for any website or store contains brand identity, global navigation, search forms and key promotions. On eCommerce stores, it also includes category and subcategory navigation. This all looks great on desktop website because there’s quite a bit of space on the screen, but the same style of header will look horrible in smartphones. The reason? Smartphones do not have as much screen space as desktops have. So when you are implementing a responsive design, you have to decide which elements you want to render in tabs and smartphones. To put it simply, your mobile store shouldn’t look cluttered and messy. It should look as good as it does on a desktop.

Call-To-Action Buttons

When an eCommerce store is rendered on smartphones, many times call-to-action buttons are moved down. So when a user is browsing the store on a mobile, he/she won’t be able to find buy button unless he/she scrolls down. To improve the mobile sales, you have to prioritize call-to-action button by putting it on the top of the mobile page.

Feature Images

While rendering a desktop website into a smartphone, the images shouldn’t shrink into tiny thumbnails because that spoils the entire user experience. If you are short of space, better remove the clutter because having attractive images is a must if you are looking for high mobile sales.

Finger-friendly Links and Buttons

It will definitely pay to remember that fingers aren’t as precise as mouse. So if the mobile store is rendering small navigation icons that can be executed precisely only by a desktop mouse, you are opening yourself to higher bounce rate. Make sure that the design of the mobile store is finger friendly.

Essential Elements

As we said earlier, it’s not necessary to display each and every element of the website on all devices because every device has different screen size. What looks as a minimalist design on desktop will look cluttered on a mobile screen. So make sure that the store only renders those elements that are necessary for an outstanding user experience, depending on the user device.

Do you want to create effective and powerful mobile commerce store with responsive design? Get in touch with us and we will be more than happy to help you.

Why Should You Opt For Responsive Web Design

Just imagine you are looking to buy a bag. You take out your smart phone and start Googling for it. You click on a link which seems to have the exact thing you were looking for, but unfortunately, the link doesn’t open. You will be irritated, won’t you? The same goes for your visitors when they can’t open your website through their smartphones or tablets. Imagine the scale of problem when you have thousands of visitors trying to access your website through mobile.

Why Should You Opt For Responsive Web Design
Reasons to Opt For Responsive Web Design

To woo the mobile users, responsive web design is the best option. By responsive web design, we mean that design which fits all screen sizes, irrespective of the operating system and platform. There are several benefits of using a responsive web design. Some of those benefits are:

Popularity of mobiles

In 2014, the usage of mobile is expected to be more than that of desktop. Even today, if you look around, you will find people increasingly using smartphones and tablets instead of desktops. And when you have responsive web design, all these users will be able to find and use your website the way you intended them to.

Better user experience

How a user feels on your website is very important. If half of the screen isn’t visible or too much space is lying vacant, the visitor won’t be impressed. You just have few seconds to make an impact, and responsive web designs are great in doing that.

Social activity

Although the use of social networking websites have increased, the means of doing that has changed. Desktop has been replaced by smartphones and tablets. If you are expecting to implement a powerful social marketing strategy, you have to have a responsive web design. Otherwise don’t waste money on a marketing strategy that’s not going to yield returns anyway.

Search-engine friendly

Search engines such as Google ranks responsive web designs highly, even more than the static mobile version of the website. When you use responsive web design, you aren’t creating duplicate sites – one for desktop and other for mobile. Also, your templates won’t have two URLs, and all these facts make indexing and recognition of the content for search engine bots easy and simple.

Do you wish to create responsive web designs? Contact Ydeveloper. We can create unique and attractive web designs that will definitely appeal to your target audience.

Which Is Better: Responsive Web Design Or Adaptive Web Design

Responsive web design and adaptive web design are currently talk of the town. Rising traffic from smartphones and tablets is forcing businesses to convert their traditional website into either a responsive one or an adaptive one. Are you wondering which one should you opt for? If so, you will first need to understand what they are.Responsive Web Design vs. Adaptive Web DesignResponsive web design:

Responsive web design, with the help of specific CSS code, modifies the website’s presentation per the device it’s being viewed on. The main advantage of this design is that a single code base for a website works on all kinds of devices – thereby making the life of developers and SEO professionals easy and smooth. Developers don’t have to worry about the maintenance of multiple code versions targeted at different device types and SEO professionals have only one website to optimize.

Adaptive web design:

In adaptive web design, a server will detect the device that’s being used for accessing the website, i.e., whether it’s a desktop, smartphone or a tablet. A separate template is maintained for each device and once the server determines the device that’s being used, it will render the appropriate template. All the versions of the website are housed on the company’s own domain and so the web pages load at a much faster pace.

Which is better?

Both responsive web design and adaptive web design make the website accessible from various devices.

However, which one will suit you better will depend on the answers to the following questions:

  1. Traffic: Study your website traffic and see what kind of information they are looking for. For example, analyze which pages do mobile users access, which sections tablet users visit the most and so on. If mobile users are looking for specific type of information, having a separate website for them would be a good idea. So an adaptive design triumphs over the responsive design in this case.
  2. Users’ behavior: Adaptive websites load faster and are more user-friendly as they offer the exact information that the user is looking for. So when your customers are older, simpler and faster design will work better with them.
  3. Devices: If you are having high number of mobile users from one of the few devices, then having an adaptive website for them is a good idea. However, if you are receiving traffic from a wide variety of mobile devices, go for responsive design.
  4. Website’s goal: If the focus of your website is content sharing, responsive design should be implemented.
  5. Budget: Creating multiple layouts for adaptive website is expensive; while responsive website needs creation of only one design, making it cost-effective.

Few Facts: Adaptive Design vs. Responsive Design

Adaptive Design vs. Responsive Design

Conclusion: Having either a responsive web design or an adaptive web design is a must when majority of your traffic is from devices other than desktop and laptop. However, you need to study your business in detail before deciding on the web design.

Report: Only 15% Websites Are Responsive

Restive, a web performance optimization solution, recently made a shocking revelation. According to its latest report, State of the Mobile Web, only 36% of the websites are responsive.

The study, which aimed to find out the readiness of the websites in the increasingly mobile-device-operating environment, found that 60% of the responsive websites are hosted on dedicated mobile sub-domains, sub-folder or domain names. Meaning, only 15% of all the websites are responsive to a single web address, i.e., they can be accessed from any device without any problem. In the age of mobile-savvy shoppers, these findings are no less than blasphemy.

Website Design
Website Design

What’s even more outrageous is, only 6% of the websites are fast, i.e., they meet higher website performance standards that Google normally expects from every website.

Apart from stating that the 3% of the websites are both responsive and fast, the report goes on to elaborate that 67% of the websites require GZIP compression and nearly 83% of the websites need minification of either HTML, CSS or JavaScript.

“It’s hard to believe that almost 4 years after Responsive Web Design and 10 years after Web Performance Optimization came to prominence, there is still very low adoption of these important techniques. Websites need to be both Responsive and Fast to deliver an awesome experience for mobile users and we’re currently working on user-friendly tools and technologies to help Web designers and developers make this happen sooner rather than later,” said Obinwanne Hill, founder and CEO of Restive LLC who is also the author the report.

If your website is one of those which isn’t responsive and caters only to desktop users, it’s high time to adapt to the new breed of mobile users. Otherwise, be ready to lose your business.

Act now.