Tips To Improve Mobile eCommerce

Mobile eCommerce, or mCommerce, is one of the fastest growing market. According to Goldman Sachs, global mobile eCommerce will reach $638 billion by 2018, which equals to global eCommerce sales of 2013. Mindboggling, isn’t it? Looking at these numbers, there’s only one conclusion: if you are a retailer looking for exponential growth, you have to offer mobile eCommerce to your customers. There are no two ways about it. When we talk about mCommerce, the next thing that will come to your minds is, how to do it? That too is easy.

Just read on to see how.

Responsive design1. Responsive design: The first thing you need is the responsive web design. This will make sure that your website or online store is rendered flawlessly irrespective of the device that’s being used by the users. However, if the majority of your users use a particular device, it will make better sense to have a special website for that device. For example, if majority of your traffic is from iPhone, having a special mobile site for iPhones will be a great business decision.

Search function2. Search function: Your website or online store definitely needs a search function, and that too above the scroll line. This will ensure that your customers are able to look for the items of their choice without any problem. Also, when you offer advanced search functions such as sorting according to price and categories, it will enhance their shopping experience. Remember to make search results, including images and text, easy to read.

Location finder and contact information3. Location finder and contact information: Today is the era of unified shopping experiences. You need to offer functionalities that enable users to enjoy a seamless shopping experience between your brick-and-mortar store and an online store. Through location finder, you are offering your users an option to visit your physical store. When you display your contact information, you are making yourself accessible to your customers – improving your customer service.

Product customization4. Product customization: Certain products need customization, especially products such as apparel. Make product customization easy for your mobile users by offering them options such as color combinations, design options, sizing, pricing and delivery options. The most relevant example of this feature is Gap. It allows mobile users to mix and match different apparels on their mobile device to help them visualize how their purchases might look.

Ratings and reviews5. Ratings and reviews: According to Search Engine Watch, 85% of consumers read reviews for local businesses; while Dimensional Research reported that 90% of consumers say that positive online reviews had a direct impact on their buying decision. After considering these numbers, do you think it’s a smart decision to ignore ratings and reviews of your satisfied customers? If yes, think again.

Do you have any more mCommerce mistakes to share with us?

Report: Only 15% Websites Are Responsive

Restive, a web performance optimization solution, recently made a shocking revelation. According to its latest report, State of the Mobile Web, only 36% of the websites are responsive.

The study, which aimed to find out the readiness of the websites in the increasingly mobile-device-operating environment, found that 60% of the responsive websites are hosted on dedicated mobile sub-domains, sub-folder or domain names. Meaning, only 15% of all the websites are responsive to a single web address, i.e., they can be accessed from any device without any problem. In the age of mobile-savvy shoppers, these findings are no less than blasphemy.

Website Design
Website Design

What’s even more outrageous is, only 6% of the websites are fast, i.e., they meet higher website performance standards that Google normally expects from every website.

Apart from stating that the 3% of the websites are both responsive and fast, the report goes on to elaborate that 67% of the websites require GZIP compression and nearly 83% of the websites need minification of either HTML, CSS or JavaScript.

“It’s hard to believe that almost 4 years after Responsive Web Design and 10 years after Web Performance Optimization came to prominence, there is still very low adoption of these important techniques. Websites need to be both Responsive and Fast to deliver an awesome experience for mobile users and we’re currently working on user-friendly tools and technologies to help Web designers and developers make this happen sooner rather than later,” said Obinwanne Hill, founder and CEO of Restive LLC who is also the author the report.

If your website is one of those which isn’t responsive and caters only to desktop users, it’s high time to adapt to the new breed of mobile users. Otherwise, be ready to lose your business.

Act now.

Top 5 Mobile Commerce Mistakes: Create Mobile Friendly Site

Whether you like it or not, mobile commerce is here to stay. With the explosion of smartphones, wireless tablets, wearable gadgets and other mobile devices, the mobile commerce is expected to grow by leaps and bounds. While the mobile commerce witnessed an explosion of new applications, services and vendors in 2013, 2014 is expected to see optimization of mobile payments, banking, shopping and entertainment.  In this scenario, if you are ignoring mCommerce, you are opening yourself to huge loss of sales and traffic.

Creating a website for mobile is not a big deal. What’s important is the effectiveness of it. By avoiding the following mistakes, you will make your website attractive and efficient.

  • Complicated mobile homepage: Majority of your mobile visitors will directly land on the homepage. As first impression is the last impression, make the homepage attractive enough to tempt the users to go deeper into the website. While creating the homepage of the mobile website, remember that the visitors only have a 4-inch screen and complex carousels or dramatic slideshows are more of a distraction than anything else. Also, complicated graphics increases the loading time, which in turns leads to abandonment of the site and negative impact on the organic search results.
  • Complex checkout process: Checkout process always needs to be simple yet secure, more so in the case of mobiles. However, when this doesn’t happen, shoppers simply abandon the cart. So make the checkout process quick by just requiring basic information. You can even allow the users to log in and use saved payment information for smooth checkout experience.
  • Use of QR codes: Although QR codes look like an innovate mobile marketing tool, they are anything but that. As QR codes require many steps, it’s widely avoided by users. So avoid using them.
  • Lack of mobile-friendly email marketing: According to the most recent data, 51% of the emails are accessed through mobiles. So if your emails are not mobile friendly, you are losing out on these users. To make your email marketing strategy responsive, optimize it with built-in responsive design to render all email content perfectly irrespective of the device or screen size.
  • Responsive website elements: The most common mobile commerce mistake is the lack of responsive website elements. In fact, Google has said that the worst mistake any business can do is have an inaccessible mobile content. So make sure that the content, including documents and videos, are downloadable on all types of mobile gadgets.

Why To Go For Mobile Application Development?

Today mobiles aren’t just used for receiving and making calls. As today’s smart phones are quite sophisticated and comes with advanced technology, they are used for multitude of activities, including for listening to music, playing games, watching movies, surfing Internet, conducting business tasks and much more. In this age of technology, if you do not have a mobile application, you are surely missing out on lot.Mobile Application Development

Are you wondering why exactly you should opt for mobile application development? Consider the following benefits:

•    Greater reach to target audience
•    Easy access for your clients
•    Implementation of user-friendly applications
•    Cost effective
•    Quicker customer support
•    Highly convenient for users

So to how to develop a mobile application? Although the process is quite simple, you need to take care of each and every detail to make sure that your application is simple yet effective. Just consider the following factors while creating a mobile application:

•    Objective for creating application
•    Target audience
•    Functionalities to offer
•    Base platform for your application

Do you want to know more? Or are you looking for someone to help you create a mobile application of your own? Just contact us.

Points To Ponder While Building A Mobile Website

Mobile commerce era is still at its starting stages. No doubt large retailers are going full-throttle, by making the most of features that a mobile commerce can offer; however, small retailers have still miles to go before they could fully equip themselves in terms of payment processing and other commerce options. If you are an upcoming retailer and contemplating on mobile website strategy to stand out in the business world, you need to consider the following points:

  • Build a mobile-friendly website
    If you are trying to tweak your existing website for mobile devices, the end result will be a disaster. In other words, you’ll have in hand a hard-to-navigate site. So, it’s better to build a separate, streamlined site that’s geared toward mobile searches.
  • Promote your business to mobile users
    By sending text messages to customers about special offers and discounts, businesses can promote themselves on mobile phones. Even retailers can come together and offer Joint Loyalty Programs. For instance, buy something from one store and receive 20 percent off at the next store. This strategy will help small retailers compete with the giants in the industry.
  • Stop being a nuisance to the users
    You are building your ecommerce site for good, not evil. So your customers should have the freedom to opt in and opt out of the promotions given on mobile phones.
  • Effective mobile commerce payments
    The mobile commerce solutions offered by vendors contain payment solutions that help you send email or text invoice to customers, and also receive payments from them. Hire their services. Going forward, even wireless companies, credit card companies and software companies are launching mobile commerce solutions.

Remember, the switch from brick-and-mortar stores to ecommerce was not easy for many businesses. And more so for customers who were apprehensive of using credit cards on the web. Today, mobile commerce is going through the same rocky phase. However, the explosion of Internet-enabled mobile services coupled with customers’ desire for speed and convenience is sure to make mobile commerce is destined to the next big thing in the business world.