If you are a proud owner of an ecommerce site, but so far have paid least attention to the aspects of web design, then you are inviting trouble for your business. In this increasingly competitive ecommerce space, selling does not simply depend on a series of colorful pages; it’s important to create a positive experience for the users as well. That does not mean you need to attempt anything complicated like putting the cart before the horse or something; you just need to keep things simple and straightforward.
Here are the top 10 tips, which will guide to optimize your ecommerce web design, and turn visitors into paying customers:
Clutter – free design
If a visitor comes to your site for the first time, but fails to figure out the product your selling, the whole idea of coming up with an ecommerce site for promoting your products gets defeated. The fundamental rule of a web design is to have clean white space with plenty of high-resolution images that keeps the visitor’s hooked to the page. A cluttered design distracts the audience and derails your sales opportunity.
Low on Text, High on Pictures
Customers go by the appearance of the site. So use more pictures and less text in your storefront web design to entice your target audience.
Time and again research has proven that reviews and testimonials about your products and services matter to customers. Since this factor influences your sales, go ahead and display some quotes on your homepage.
Stand out from the rest
It is said there are 3 billion stores online. So, when the online space is so crowded, it’s not easy to make your presence felt. One easy way to stand out from the rest is to have your own unique story and have it displayed on the About Us page. There’s nothing wrong in blowing your own trumpet. Visitor does want to see the face behind the website. Also, potential customers should know how they stand to gain from buying things from your website than your competitors. What is your company’s unique selling point? Let the customers know how much they stand to gain by choosing your product or service.
Attract with Promos
The simplest way to attract audience is to use exclusive or promotional offers. For instance, free shipping, discounts on bestsellers, etc. See that you have the promotional offers clearly displayed on your home page.
Make it easy for customers to contact you by displaying your contact numbers above the fold. Also, include any associations or memberships you are part of and also offer security information so that a consumer can feel safe buying from you.
Make you site’s navigation as simple as possible. It helps the customer to find things as quickly as possible. In fact, each page/section should be labeled clearly, so that visitors know what to expect when they click on a link. Also, ensure that main navigation elements such as contact and company information, FAQ, etc., are displayed in the same area as most sites.
Take out Slow-loading Pages
Structure your web design for optimum page performance. Visitors will click away from your site if your pages load too slowly.
Informative and Unique Product Descriptions
Bland and boring descriptions keep the customers away. Get the visitor excited about your product by offering exciting descriptions.
Know Your Customer
Review your ecommerce site often to know whether your site has got everything to make the sale. For instance, whether the content aligns with the audience concerns and needs? Do you offer different types of content for various stages of buying to accelerate conversions? Also, incorporate content that answers common questions about your product or service.