6 Hot Trends to Boost your Online Marketing in 2015

In the dynamic world of online marketing, trends come and go but the basic essence remains the same, i.e. to engage more and more visitors for any targeted website and to enhance the user experience (UX). However, in this ever changing scenario, one has to keep tabs on the latest happenings and changes year by year and 2015 is no exception to this. Sometimes keeping up with all the changes in the digital marketing world can seem to be an uphill task since technology keeps on changing at such a fast rate. Ideas that are new and fresh today may seem obsolete and out of date just tomorrow. However, one thing is for sure, that methods like social media and search engine marketing will never fade in the arena of digital marketing, but their forms and applications may differ dramatically as compared with the past. In the ever evolving world of digital marketing, let us try to keep abreast of the latest trends that seem to be selling like hot cakes in the year 2015 and get a hang of what is happening on the ground in this year.

Digital Marketing Trends for 2015
Digital Marketing Trends for 2015

1. Search Engine Marketing (SEM)

Search engine marketing consists of strategies such as search engine optimization (SEO) and paid search engine advertising. As per the insights given by the Search Engine Journal, 93% of all online experiences begin by the user interacting with a search engine. Hence, it is important that your website has top rankings on the search engines if you want to make your website visible to the surfers, who may become potential customers of your product or service or you may build a loyal fan following. Search engines drive over 300% more traffic to different websites as compared to social media. As per the recent changes in Google’s search algorithm, search will focus more on quality rather than quantity. Your websites needs to have quality content and inbound links from reputed and trustable sources. You need to concentrate on generating the type of content that is useful for the viewers of your website and links from high powered informative and high ranking websites. Due to the ascendancy of factors like focusing more on user experience (UX), the emphasis on keywords is going to decrease and webmasters are going to suffer if they engage in keyword over stuffing just to drive traffic. Meaningful content is in and keyword driven content is out.

2. Mobile Marketing

Mobile Marketing
Mobile Marketing

With the proliferation of smart phones in the world growing at rates never seen before, the push of mobile marketing, when it comes, is going to be immense and it will take the digital world by storm. The year 2015 promises to be a trendsetting year for mobile marketing. Possessing a mobile friendly website has become a norm rather than an exception as the number of people accessing the net on the go has skyrocketed.

Consider another interesting statistic, almost 80% of smartphone users use their phones to shop online. And this is just the beginning. Hence, you should be paying much more attention to how your site adapts and behaves while on mobile. Take a note on tweaking that needs to be done or changes that need to be made in order to have an optimized website for mobile. Whatever method you may choose for making your presence on the mobile arena, just make sure that users get the same kind of comfort and facilities as they would get in your desktop website, since mobiles have definitely arrived on the stage of digital marketing.

3. Content Marketing

The phrase that ‘content is king’ has been grilled down to the last rung in the heads of digital marketers since the phenomenon began. However, keeping in view the recent changes made in the search algorithm of Google, this phrase assumes greater and far more significance. This year, content marketing looks like to evolve even further. The concept of content marketing is basically creating and sharing useful and quality information and other quality content through various online mediums. In order to do an effective content marketing campaign, you need to accurately evaluate the needs of your target audience and put it out successfully in your content for the website, or tablet or mobile. You need to consider the fact that every platform has different content needs and the way it is presented is also different. A new trend in visual content is of info graphics and is becoming quite popular nowadays. Not only content that is rich in word count and quality, but creating visual content in the form of info graphics, pictures and even quality videos will go a long way in being the spearheads of your digital marketing campaigns.

4. Social Media

Social Media
Social Media

The way social media is growing is phenomenal and it is estimated that social media usage has increased over 100% in the last five years and will continue to skyrocket. Hence, making your presence felt on the social media has become a necessity now and you need to buttress your social media presence. However, for small and medium sized online business owners, it would become virtually impossible to do justice to all the social media platforms out there in the World Wide Web.

Hence, these entities need to do their research well and choose the top three platforms that would be the best for your business. You need to be quite clear about whether being on Facebook is going to help you more or building your presence on Instagram is going to help you better. After identifying the appropriate social media platforms for your business, you need to use them wisely by posting consistent, interesting, entertaining and helpful content. You should make all the efforts to woo your visitors and make them comment on your posts and you should always be ready for some lively discussions in the form of discussion threads.

5. Email marketing

You may have heard otherwise, but email marketing is not dead and in fact has risen like a phoenix in its new and improved avatar. Email continues to remain as a leader in spreading the marketing message. As per the research conducted by email expert.org, for every $1 spend on email marketing, the average return is $44.25. Virtually everyone has and uses an email currently and email marketing has thus evolved itself to cater to such a large population of users. Latest trends suggest that email marketing will become more straightforward and should always be permission based. Even though email marketing has assumed a new avatar, spam like methods are dead. Hence, you should desist from using spam and over hyped words in your subject lines which may mislead the users opening your email. Email messages should be kept short and to the point. Make sure that the subject line concisely and precisely covers the important message you want to convey in your email and you should also ensure that your messages are mobile friendly.

6. Meme Marketing

A meme is a growing and a popular internet trend where a tacky or a funny image is captioned with a clever quote or saying and the pair creates magic. This funny picture and quote can create an entertaining or funny situation to which we can relate with our everyday lives. Memes are also becoming popular in billboards and other offline advertising methods. Memegenerator is a good resource where you can create your own memes. They enable you to use your own images and add your own text and create the magic of pairing the appropriate image with an appropriate quote.

Such kind of meme marketing can bring humor and entertainment to everyday situations which can create a flutter in the world of online marketing. They have a huge potential of your visitors sharing your meme and help engaging your online audience, making them comment and take appropriate call of action if need arises. However, you need to be careful about memes, for there is a thin line in producing an offensive piece of content that can hurt someone’s sentiments or are just plain inappropriate. Hence, if done in a right manner, memes can be a humorous way to make your content go viral and take your digital marketing goals to the next level for this year.

By following correctly these six hot trends in this year, we sincerely hope that you are able to meet your digital marketing goals. If you yourself have some new trend to share, or want to add to this list, feel free to comment in the comments section and we would absolutely love to have your feedback. Thanks.

5 SEO Tips to Boost Website Loading Speed

A lightning fast website loading speed is loved by everyone, the webmasters, the visitors and definitely the search engines. In top notch research that has been carried out on this subject, it was found out that average loading time for retail websites was over seven seconds, far above the threshold load time of three seconds or less. And as per the research of KissMetrics, this delay in website loading time is causing the retailers billions of dollars in losses. One part of their findings goes on to suggest that a one second delay in page response can lead to seven percentage reduction in sales. Besides a poor user experience (UX) and loss of potential revenue, a poor or delayed website loading time also affects yours search engine rankings. From the angle of search engine optimization, since Google has adopted the factor of website loading speed in its search ranking algorithm, a website designed keeping in mind the speed is a very important factor. It is established that websites that load faster receive a ranking bonus that moves them up in the organic search results. It is a well-known fact that Google is tracking page speed a lot more precisely than we may have ever given it a thought. Knowing this allows you to understand your rankings better. Hence, it is imperative that your website loads as quickly as possible. Presented below are five tips to boost your website loading speed.

A Faster Loading Website Ranks Better in Search Engine Rankings

1. Optimize your database

Different kinds of websites use different kinds of database to store information. This applies to any kind of website such as an eCommerce store, a blog, news and current affairs website or any other type of website that uses internal search. All such types of websites are using databases. Such databases can play an important role in influencing your website loading speed.
Adding an index to your database is one of the most desirable ways for increasing the loading speed of your website. By adding an index, your databases will be able to find information faster. Thus, instead of searching millions of entries, an index will help it to narrow down the data to a few hundred entries, thus data gets returned to the page much faster.

2. Be Spartan in your approach

This applies to tracking codes, video embeds and share buttons on your website. Don’t overdo such things, five different tracking codes are not needed in one single website. Remember, being as simple as possible is going to help our cause (increasing the website loading speed). For every tracking code you add to your website, it slows the website down further. Hence, only one tracking code per website is required. In addition, the tracking code should be included at the bottom of a page. This will enable the page to get displayed, even though the tracking code has not finished loading as yet. Also, limit the use of video embeds since video frames are a real drag on page load times. Due to video embeds, a whole separate page loads within your main page, and hence its use is to be kept at the minimal. Same goes for share buttons, since the share buttons are java script based, and all that java script does is to generate a frame within a frame. Avoid this and your website loading time will be lightning fast.

3. Use caching whenever possible

Here is how to understand the concept of caching. Whenever you visit a website for the first time, your browser requests all the images, text, scripts, etc. from the server of that particular website. This information is then stored in the cache memory of your browser and hence when you visit other pages on that particular website, elements that are repetitive are already loaded and you only need to download the elements that are unique. Till last year, browser caching capabilities were limited. But this has all changed since HTML5 has arrived. Now, you are able to store megabits of data suing the browser cache instead of requiring it to be stored in your server’s database. In addition, application cache lets you access resources from your local computer so that you don’t have to wait for the server to provide them. This will also lead to reduction in bandwidth usage and server usage besides increasing the website loading speed.

4. Leverage Content Delivery Networks

Let us consider a scenario to understand this point better. Let us assume that the server of your website is located in Montana. Hence, your website should load quickly for the residents of Montana since its data only needs to travel a short distance from the server to any computer in Montana. However, now imagine that a web user in Scotland wants to access your site. Hence, the webpage data must travel from Montana to Scotland, stopping at multiple routers along the way. This adds delay or ‘latency’ to every single byte of data that is transferred, that comprises of every image, every video, every java script file, every CSS file, etc. Hence, wouldn’t it be a great idea if copy of your webpage exist both in Montana and Scotland? This is exactly the function of a Content Delivery Network (CDN). A CDN has servers all over the world and the copy of your webpage is stored on all those servers. Thus, user who accesses your website from any part of the world is given access from the nearest server point, thus reducing the website loading time.

5. Pay attention to Google Webmaster Tools

Google Webmaster Tools now contain access to ‘PageSpeed’ Insights. With the help of this tool, you can analyze a give URL’s page load speed, and most important of all, gives you tips on how to make improvements on it. This is particularly valuable since Google uses a similar speed analysis as a factor in your SERP rankings. Using this tool will let you see what Google see and makes its decision on. You may also want to run the same tool for your competitor’s website/s and see for yourself how you stack up.

At the end, you have to realize that increasing the speed of your website helps you and reducing its loading time will enhance your search rankings and also the user experience on your website. Even Google is considering it as a factor in its algorithms. Hence, it becomes quite necessary to pay enough attention on this important parameter keeping aside the search engine optimization point of view.

Google Confirms Release of Penguin 3.0

Recently Google confirmed that it release new version of its Penguin filter. The update aims to fight those websites that have spammy links. SEO experts had started noticing major changes in SERPs beginning late Friday night U.S. time.

Google Confirms Release of Penguin 3.0Let’s have a look at the history of Penguin releases.

  • Penguin 1.0 on April 24, 2012
  • Penguin 1.1 on May 26, 2012
  • Penguin 1.2 on October 5, 2012
  • Penguin 2.0 on May 22, 2013
  • Penguin 2.1 on Oct. 4, 2013
  • Penguin 3.0 on October 17, 2014

Google engineer Pierre Far recently said on Google+ that although the latest update is rolling out slowly, it has impacting less than 1% of queries in US English search results. He added that the update is helping those websites that have already cleaned up the web spam signals discovered in the previous Penguin version update.

Are you impacted adversely by Penguin update? Contact Ydeveloper to recover penguin update. We are your problem solvers. We have a strong team of SEO experts who knows how Google works. We will make sure your ranking goes up through the use of white hat tricks.

Want to know how we can recover your website’s SERPs? Get in touch with us. Today.

3 Effective Digital Coupon Marketing Strategies

Online retail coupon marketing is perfect for attracting new customers as well as for retaining the old ones. Apart from encouraging new customers to buy, coupons are great for increasing the order value.

So does this mean every coupon marketing strategy is successful? Of course not.

The reasons behind the failure of coupon marketing can be many – ranging from benefits offered to coupon design to coupon timing. If any of your coupon marketing strategy has failed, you have to study in-depth the reason behind it. Let’s discuss how you can minimize the chances of your coupon marketing strategy yielding below par results as well as ways to optimize it.Digital Coupon Marketing Strategies

Offer analysis:

The first step of coupon marketing is to understand the value you are offering to the customers.

Generally, common offers include:

  • Free shipping
  • Discounts in terms of dollar value or percentage
  • Free items and external benefits

But it doesn’t necessarily mean that each of these coupons will yield equal results. Some of the offers may garner fabulous customer response while some may even fail to make minor flutter.

If you are new to the eCommerce business, you won’t know which offer will work. The only thing you can do is try out various offers, gather resulting data and then analyze the data. Based on the analysis of the data, you will know what coupons to design.

Optimize coupon design:

How your coupon is designed will also have impact on its success ratio. You can have similar coupon offers running consecutively for two months in running with different end results. If you are wondering why, generally it’s because of the coupon layout.

For example, if you are offering 10% flat discount and have the crux of the offer in small letters, visitors won’t even know you are offering the discount. But at the same time, if the coupon design is emphasizing on the discount in big letters, you will likely see high coupon usage ratio. So make sure that you are choosing optimum coupon design for the best results.

Coupon delivery:

Coupons can be delivered through many forms including,

  • Printed coupons
  • Coupon codes in emails
  • Coupon codes on websites
  • Coupons on social media sites
  • Coupon codes in text messages
  • Mobile Coupon Marketing

Depending on the target audience, you should select the best coupon delivery method. If most of your target audience are Facebook users, reach out to them through Facebook, or just send them a customized email if you have their email address registered with you. You can even keep track the best method of delivery by gauging the success of each method of coupon delivery.

Let us know your coupon code requirements. Our Custom eCommerce experts can customize your ecommerce store with effective coupon code engine and provide you the best e-coupon marketing plans. To learn more about how Ydeveloper can help creating your coupon marketing program, request a demo!

How To Measure Content Marketing

When it comes to digital and content marketing, most of the large companies – or mature companies – do not know how to leverage content for impressive business performance. Even though content is necessary is all aspects of business – right from business communication to inter-department communication to social media marketing – companies fail to manage content for maximum benefits.How to Measure Content Marketing Performance

When the content is managed effectively, any business stands to gain a lot in terms of better branding, effective processes and optimum performance. Usually companies fail to leverage content because they don’t know how to measure the performance of the content, and when the performance isn’t measured, there’s no way to optimize the process. Content marketing is your best weapon for online marketing.

When we talk about the measurement of content marketing, setting of goals is a requisite. It’s against these goals, the actual performance is measured.

Generally, the goals pertaining to content marketing are defined in terms of:

  • Brand awareness
  • Lead generation
  • Lead nurturing
  • Sales
  • Customer retention
  • Customer engagement
  • Customer evangelism
  • Upsell and cross-sell

Once the goals are set, the task to measure the performance is set. The best way to measure the performance of content marketing is by checking:

  • Level of awareness about the company and its products in the target market
  • Rate of conversion and repeat customers
  • Qualitative feedback from customers
  • Number of inbound links and SEO rankings
  • Sales lead quantity and quality
  • Amount of time customers spend on website
  • Growth in the number of subscribers to the company’s blogs and newsletters

However, these numbers alone will fail to offer a comprehensive picture. An effective optimization of content marketing strategy requires an in-depth measurement of the performance. And for this, a company will need to study three main things:

  • How they are attracting customers
  • How they are engaging the customers
  • How they are converting the visitors into paying customers

Attract: The first and foremost thing any company needs to know is from where it’s attracting the target audience. To understand how well they are attracting the customers, the company will need to check the following factors:

  • Search visibility
  • Social network visibility
  • Views and impressions of paid marketing
  • Traffic by source, segment and location
  • Media and blog placements

Engage: After attracting the target audience, the company needs to engage them. And to gauge how well the company has engaged with the audience, it will need to check:

  • Number of page views
  • Click through rates
  • Size of social network
  • Frequency of social interaction
  • Level of content interaction
  • Frequency of content share

Convert: If a company is able to attract and engage audience but unable to convert them into paying customers, content marketing needs to be optimized. The conversion ratio can be checked through:

  • Number of newsletters subscriptions
  • Demo and trail requests
  • Order details such as volume, frequency and length of sales cycle

When all the above steps are followed to measure the performance of content marketing, a company will have a clear idea about what needs to be done.