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Why Is Black Friday Important To Your Business?

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Since the birth of ecommerce, the importance of Black Friday is increasing slowly and steadily. If we say that Black Friday is the biggest shopping day for Americans, we wouldn’t be wrong. If you are still thinking how your online business will be impacted by Black Friday, consider following points.

Black Friday
Black Friday
  • In 2012, online sales for Black Friday amounted to more than $1 billion, up from $816 million in 2011. The 2010 Black Friday online sales figure was $648 million.
  • In 2012, online traffic increased by 18.75% on Black Friday.
  • It’s estimated that 72% of Black Friday Shoppers in 2013 will do their shopping online.
  • During Black Fridays, Amazon attracts 7.7 million visitors, Walmart attracts 3.5 million visitors, Best Buy attracts 2.75 million visitors, Target attracts 2.25 million visitors and Apple attracts 1.5 million visitors.

So how can you leverage Black Friday for your business?

You can promote your products in 2 ways:

  • Through promotional emails and newsletters
  • Though social media platforms such as Facebook, Twitter and Pinterest

How can you get ready for Black Friday?

To make sure that everything goes right on Black Friday, make sure:

  • Your website is working at lightning speed
  • Your website is mobile and tabs friendly
  • Your website is accessible from social networking platforms
  • Your target customers are aware of various offers and deals offered by you
  • Your promotional coupons are widely available

If you follow these steps correctly and accurately, the chances are you will see your sales peaking on Black Friday. Do you have any questions about it? Comment below and we will address it.

Benefits of Using X-Cart For Web Development

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If you are thinking to create a website for your business, consider using X-Cart platform. This PHP-based, SEO friendly e-commerce solution has integrated HTML catalog functionality, which works perfectly with search engines.

If you use X-Cart for website development, you will be able to avail following benefits:

Easy Installation
X-Cart is quite easy and simple to install. It also comes with user-friendly web interface, free custom support and self-upgrade engine. It has an outstanding storefront system.XCart Development

Customizable
With X-cart, you can customize each and every feature to make your website attractive and engaging. You can customize designs, templates, layouts, navigation and much more according to the nature of your business and business model.

SEO features
It’s quite easy to integrate an X-cart platform with SEO-friendly features such as meta-tags for each category. You can even have product catalog as static HTML pages if you are looking for a better search engine indexing and ranking

Safe and Secure
X-cart is highly safe and secure and so it works as a great deterrent for the hackers who are out to hack into your business. Armed with features like anti-fraud module, password protected administrative access and real time security info, hacking into X-cart is near impossible.

Customer Support
Whatever problem you face with the platform, customer support is readily available. Just contact them and your problem will disappear in jiffy.

Should You Opt For Custom Web Application Development Services?

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Every ecommerce merchant faces this question sooner or later: should you just use the off-the-shelf solutions available for your business or should you opt for customized web application services? Well, the answer mainly lies in what your business requires. Is your business a new one? What is your target audience? What’s the nature of your business?
Let’s discuss the factors that impact this business decision:

Nature of business: What kind of website you need mainly depends on the nature of your business. Are you offering grocery, consumer durables, clothing or what? This factor will help you decide the kind of design and templates that you will need.

Business stage: If you are a new business, you probably don’t need to go for custom development services right now. Once your business grows little bit, you can opt for custom development services.

Business model: Is your business B2B to B2C? What is your target audience? How do they make buying decisions? Collect these data and analyze it.

Market players: It always pays to know your competitors. Study their business model and sales reports. Find out their weakness and turn them into your strength.

Once you have opted for custom development services, the next question is who to hire. There are several ecommerce service providers out there in the market. Better pick the one that has wide experience, so that your project becomes simple and easy.

Customize Your Shopping Cart!

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For any ecommerce store, shopping cart is of paramount importance. An inadequate or complex shopping cart can drive away your customers in a jiffy. Instead of trying to learn how to operate your difficult shopping cart, they would rather abandon it and move toward your competitors. So better keep your shopping cart simple, easy and impressive.

So what are the elements of an effective shopping cart? They are:

  • Safety and security
  • Information backup
  • Customized administrative panel
  • Inventory control
  • Marketing functionalities
  • Smooth order processing
  • Better highlighting related products

If you think the nature of your business and the business model is unique, you should opt for customized shopping cart. In a customized shopping cart, you can have features such as:

  • Shipping integration
  • Order notes
  • Order confirmation page
  • Gift wrap options
  • Wish list to cart
  • Advanced mini cart
  • Estimated shipping
  • Coupon discount
  • Order review page
  • Floating shopping cart

If you are opting for a customized shopping cart, it’s better to hire professionals for it. They will know what kind of shopping cart will work for you, given the type of your business and customers.

Simplify Order Management!

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How much time do you spend in a day managing the orders of your ecommerce store? Quite a bit of time, don’t you? And this quite a bit of time becomes huge and gigantic as your ecommerce business grows. Or do you already have a giant ecommerce store and two to three employees managing the order process of your store? If that’s the case, would you like to cut short this process? Or perhaps save the resources you spend to manage this facet of your ecommerce store? If you wish to do so, the most efficient way is to use order management solution.

In the market, there are several order management solutions that can simplify your order management system as well as optimize your business operations. Any respected order management solution will:

  • Collect the store’s order data
  • Take phone orders
  • Import orders from external files
  • Create a series of customized reports
  • Integrates your new and existing ecommerce stores
  • Helps in shipping management
  • Offers customizable searching options for orders

Before selecting any particular order management solution for your business, it’s advisable to study the solution in detail. Scrutinize the features it offers, analyze the scalability and flexibility it will bring to your business, and consider the maintenance costs that you will need to undertake to keep the system running smooth and easy.

If you aren’t sure which solution to select, you can also take professional advice for it.