Are several of your peers having multiple eCommerce stores? Are you wondering why they are doing so? The reason is simple: higher sales and profitability.
Want to have a look in detail? Read on.
If you are planning to take your business global, you will need to engage with the customers in their native language. It becomes bit difficult to use a single website to connect with such a large audience target. In this situation, it’s better to have multiple websites/store in the native language of each target audience. You can even set up the stores with different look and feel, depending on their culture and behavioral pattern.
Are you targeting various segments of the market simultaneously? Again, you will need different stores for it. For example, if you are selling office supplies, you will probably need one store for commercial clients and other stores for educational institutions, government agencies, and individual customers. Also, the content and design of each store will differ according to the target audience.
If you are selling various products to various target audience, it makes better sense to have separate stores for each of those items. For example, if you are selling pet supplies. For a powerful marketing strategy, you can have different websites/stores for dog owners, cat owners, and a general pet supply store. You can design special layout, product catalogs and offers for each of the stores.
Different SEO tactics:
Having multiple stores is great from a SEO perspective. If you are selling totally different items, having different domain names, landing ages, marketing and descriptions will yield high organic traffic. Even if you are selling same items through multiple stores with different domain names, landing pages, marketing and descriptions, you will see your sales and profits booming.
Are you looking to set up multiple eCommerce stores? Contact us today and we will be more than happy to help you.