Benefits of an eBay Store for Your eBusiness

To begin with, an eBay store allows you to upload a great number of products for sale on eBay for only a very nominal listing fee. Your store on eBay affords greater control over the products you upload. It also lets you create your own business strategy.

eBay has a great reputation out there, among online shopper. That in itself is a major advantage for your business, provided the business can fit into the particular model followed by eBay. In addition, there’s a huge user base that eBay enjoys that will stand your business in good stead.

Getting an eBay store not only provides the benefits of the platform, it also brings a huge amount of exposure for your business. Once your business gets off to a flying start on eBay, you can take it forward from there. Of course, you are the best judge of what works for your business, but it may help acquire the initial footfalls and sales.

eBay Store
eBay Store for Your eBusiness

There are three kinds of eBay stores: basic, premium, and anchor. Most businesses will only require a basic store that costs just under $16.

  • Markdown Manager – generate sales on your listings
  • Accounting Assistant – easily export eBay store transactions and associated PayPal transactions into QuickBooks
  • Selling Manager – manage your sales better
  • Picture Manager – host your product images on eBay’s servers
  • Email Marketing – build an email/newsletter list and promote your products using targeted emails

In addition, the Store Referral Credit gives you a 75% credit on the Final Value Fees once you have made sales from your listings. An eBay store can also be designed to reflect the colors and design you have in mind for your eBay store.

With an eBay Store, you can have a majority of your products listed at your own store and use only a few in the general listing to drive traffic toward your eBay store. You can use auctions for this purpose. Just mention in your individual listings that you have these other interesting products at your own store and promote that larger selection of products.

If you need any help with setting up your eBay store, just contact us. We’ll not only take care of the processes and guide you; we’ll also be there for you later, just in case you should require any help with your eBay store.

Starting Your Own eBay Business

People often start out on their eBay selling career selling used goods that include books, clothes, and DVDs. How will you advance your business once you are done with all such items? Here are a few suggestions you might find useful.

There are several places where you could find a treasure trove of products to sell on eBay. Some eBay sellers will be lucky to hook up with a manufacturer and offer a brand. Others will simply go to sources such as thrift stores and garage sales or even handicraft experts to find merchandise that they can sell on eBay.

While you are at it, why not try to also bid on the goods stored in storage vaults? You can buy wholesale and sell retail for a decent profit. Or you could be in touch with a drop shipper. There are many power sellers on eBay who apply the concept of drop shipping to great effect. This way, you can sell products that you haven’t paid for in advance and for which you do not need to concern yourself with the actual shipping. These are two great means of acquiring products to sell on eBay.

Selling on consignment is yet another way to derive maximum advantage from an eBay store. The benefits of doing that are two-fold:

  1. Sell goods through one of the drop-off stores on eBay
  2. Sell other people’s goods on consignment basis

In case you are committed to run an eBay business that supports you, you should seriously consider the auction tools that eBay offers. Some of these tools are free while others need to be paid for. There are tools to find auction products as well, on eBay.

eBay’s unique status as a marketplace for one and all lends itself superbly to seriously pursuing a small or big online business. eBay’s listing software will help you list all your products without much effort and also provide the templates you’ll need to make your auctions look more professional.

Auction sites, wholesale lots on eBay itself, wholesale and drop shipping companies, government auctions, garage sales and thrift stores are some great sources to find products to sell on eBay.

Ebay Store Design and Development
Ebay Store Design and Development

You can even buy domain names with popular keywords and key phrases in them. These you could sell for a significant profit. The better names, shorter names, ones with the very best keywords and keyword combinations have already been purchased, most probably. But you can still use the domain name validation tools at the site to come up with some novel and attractive domain names to sell on eBay.

You could even visit the aftermarket programs on such websites to find out what domain names are up for sale. You could possibly purchase at least some of them at discounted rates and then put in the effort to find prospective buyers, or even the other way round.

Creating domain names is definitely not easy. But hey, use your creative instincts and your mastery of the English language and presto!

The point to note is that you do not have to have or manufacture actual products to become a seller on eBay. You’ll need some help with setting up your store, of course. Not to forget the promotion of your products. But, hey again, we can help out!

Do you have any ideas about any unique propositions you’d like to try out? Need a professional eBay store? Any questions regarding what we can do to help you run your online business?
Bring it on!

eBay’s ProStores is for Both Ecommerce Newbies and Pros

ProStores is essentially a toolset for merchants who wish to build an online shop. Its distinguishing feature is that while it enables the ecommerce young turk to set up a simple online store, it also provides an established online businessman the equipment to handle all the diverse ecommerce tasks such as inventory management and cost analysis.

The ProStores kit is available in various tiers you can opt for as per the level of your experience or requirement. These are as follows:

  1. Express Tier: The elementary tier for eBay stores users. Provides the newbie merchant space to include 10 items over two pages to display them. With every successful sale, you pay a fee of 1.5% as well.
  2. Business Tier: A basic tier for with a 0.5% fee. You can include any number of products in your inventory, with 50g/month transfers and 24×7 tech su   pport. You can also use your own domain name. This package is perfect for a great majority of small businesses or eBay seller.

    eBay’s ProStores
    eBay’s ProStores
  3. Advanced Tier: For a higher-end business, with a 0.5% transaction fee. This tier is meant for the established SMB. Includes all the features of previous tiers plus enhanced tools for merchandizing, inventory control, promotion, and payment management.
  4. Enterprise Tier: The top-end tier at 0.5% per transaction. For established midsize businesses only. Includes tools for integrating and streamlining your online business with an existing backend.

Every tier mentioned above provides the user the option to cross-sell products from the eBay store as well as the ProStores site. For example, a customer could find a product on your eBay store and get redirected to your ProStores site to complete the purchase. For the Business Tier and above, you can submit your site to search engines such as Yahoo! Shopping, Shopping.com, Google Merchant, and Shopzilla. You also get tools to help with your search engine optimization.

The shipping process is integrated with USPS, FedEx, UPS, and Canada Post.

Every tier provides templates for creating an attractive store and a large selection of third-party tools such as Flash, Quickbooks, Dreamweaver, Design Studio, mp3 integration, and so on. This is for designing and maintenance of your ProStores business.

ProStores therefore offers a lot to both the newbie merchant and the power-seller. You only need to decide whether or not you would be using the tools provided. If you think you can, you should easily make the most of the value of a ProStores business.

Several online merchants have benefitted using a ProStores location for their business. Would you like to get one for your business? Give us a call: +1-888-828-9864 or Contact Us.

eBay and Amazon – A Comparison of the Titans

Both eBay and Amazon have their own bugs to fix while both present an ideal online platform to sell your products from. Amazon has too many rules for the seller to follow while eBay has buyers looking for a bargain. Amazon is totally pro-buyer whereas eBay is not totally business friendly.

Yet, the fact remains, these are two of the most beloved online marketplaces that shoppers love to visit and buy from. Certain products will sell better on Amazon whereas certain others will do best on eBay. Both have a huge user base. Should you expand with a store on both these platforms? Perhaps the following points of comparison will help you decide:

eBay and Amazon – A Comparison of the Titans
eBay and Amazon – A Comparison of the Titans

Criteria for Comparison eBay Store Amazon WebStore
1. Fees You pay for every item listed, whether it sells or not. No fees for listing and collection of payment on your behalf, but PayPal fees are substantial.
2. Format (Auction vs. Fixed price) Auction format listings in addition to fixed-price listings Only fixed-price listings
3. Community Sellers are very involved with buyers. Transactions are often very interactive. Little or no interaction, but transactions take less time.
4. Stability Changes are introduced as required and sometimes rolled back. Few changes are introduced.
5. Feedback Customer feedback affects ‘ranking’ on eBay search results. Amazon does not rank searches on the basis of feedback, but feedback is available to the buyer.
6. Branding eBay is only the marketplace that allows you to brand your store and create a unique presence Amazon is the marketplace and the second-party (the buyer is the first party). Customers could think they were buying from Amazon.
7. Photos eBay sellers have a bit of a struggle with the quality of the photo, getting it on eBay, and such things. On Amazon, you can sell 20 products without taking a single photo. One photo for a given commodity is all that’s used on Amazon.
8. Taxes eBay provides a form that allows sellers to collect taxes from the buyer so that taxes do not affect profit margins. Amazon needs to follow suit. But you can inform Amazon if you belong to a state that exempts taxes and receive a refund.
9. Average Sale Price eBay buyers look for bargains and are willing to wait for a good one to come along. Amazon buyers are willing to spend on similar items and pay more in the process.
10. Payment Methods PayPal, money orders, cashier’s checks, or cash (in person) Amazon Payments
11. Return Policy Seller can use a dispute resolution but PayPal/eBay is a messier route that exposes seller to negative feedback Obligatory return policy,
called the A-Z Guarantee, buyer receives full refund if product/s are ‘materially different’ than how they are described
12. Shipping Rates disproportionate to the price of the product Standard shipping rates

So You Want to Set Up an eBay Store?

eBay has been referred to as the “flea market of the world”. If it is indeed a flea market, what an example it has proven itself! Only, real flea markets rarely, if ever, sell planes and supercars and supersmart mobile phones, not to mention the rest of the exciting stuff for a homo sapiens of any gender and age.

It’s so easy to use, you can always go and tell your friends later on, “I got it sold on the internet.” But if you need to set up a proper store on eBay, there are a few things you need to consider. Here is a short list of pointers you should consider before you plunge headlong into eBay store:

  • Is eBay an appropriate channel for your business?
    You will find eBay particularly useful if you sell discount or discountable items or collectibles. Returned, used, closeout sale goods, and excess inventory items sell well on eBay. Shopping on eBay is extremely price competitive. Goods that are hard to find elsewhere or priced lower than other retailers will have a greater chance of getting sold.
  • Make a slow start. Start with a few items to sell. If you take more orders than you can successfully fulfill, you will start on the wrong foot. That will have an adverse effect on your business. First perfect the processes and gain confidence at selling. Then on, you can gradually move on to bigger things.
  • Customer service is important. If you sell frequently and are also able to maintain good customer service ratings, you can a part of eBay’s top-rated seller program. Sellers who get great reviews from their customers show up higher in product search results than other sellers with lower ratings. A better public feedback profile on eBay helps a lot, since buyers want to ascertain that they are not entrusting their money to unscrupulous vendors or purchasing spurious products.
  • eBay Store
    eBay Store
  • Effective product listings are equally important. Never use harsh or restricting TOS. The terms should be simple, laid out in the bulleted list format, and accompanied by robust product descriptions. Look for quality content for each one of your products. This matters for the same reason mentioned above.
  • Be consciously branding your eBay store: eBay provides as many as 15 customizable pages for your store. Put them to good use. If necessary, get expert help and advice from an eBay developer. Professional service providers can undertake to build the entire store or parts thereof.
  • Play to the gallery: Offer free shipping. Try out your eBay store for yourself, as a customer. These tactics work because a) you need to be able to offer what many other vendors are already offering – free shipping and b) you need to be a better vendor than those others. Build on your own experience as a customer at your own store.

Need help with setting up your eBay store? Let us know. We’ll do the rest.