The Value in Building an Amazon Associate Store

A newbie webpreneur might find it daunting to tell the difference between affiliate marketing and article marketing. I was myself quite unsure of what Amazon Associate marketing meant until recently. Visiting Amazon.com and other relevant websites helped clear up the concept.

The Amazon Associate program is notorious for the tiny commissions it pays for affiliate marketing benefits. However, it does deserve a second look. And for good reason.

It goes like this: you build an Amazon store. There are two kinds of Amazon stores – 1) the community store and 2) the niche store.

If your business or other website boasts a community of like-minded individual who share a particular interest – say the harmonica (a popular folk instrument) or growing bonsais or urban farming or whatever else – you can connect it to an Amazon store all your own.

Amazon Associate Store
Amazon Associate Store

Get it properly optimized for the web, and you get more traffic and exposure to the community website you own. In addition, you can create a business out of selling products that your community would most certainly be interested in.

In case you do not have a website with a following, you can opt for an Amazon store that answers demand for a micro niche product. Building fully functional models of RC airplanes or cacti culture are examples of micro niche hobbies. You could sell relevant products on Amazon.

If you can create an Amazon store to organize all such relevant products on Amazon and list them in categories that are familiar to the community, you could have a great business prospect on your hands. Then on, you can get your niche store on Amazon optimized for the web by a professional SEO service provider and expect significant traffic and popularity for your store.

Building such a community or niche store on Amazon of course provides Amazon a significant amount of data, information, and wider acceptance. What the Amazon platform does for you, your community, and your business is that it provides unprecedented exposure on a global scale. You can easily envision the direction that Amazon is trying to take.

If it is beneficial to your uniquely positioned business, why not make most of an Amazon store?

As for the kind of niche content development, optimization, and other web store development services that will be required for such an extremely useful pursuit, mavens such as Ydeveloper could easily provide well-rounded support at minimum cost.

You will already be doing exactly what you are interested in, so it’s a win-win for everyone.

Interested? Let me know in the comments or Contact Us.

eBay and Amazon – A Comparison of the Titans

Both eBay and Amazon have their own bugs to fix while both present an ideal online platform to sell your products from. Amazon has too many rules for the seller to follow while eBay has buyers looking for a bargain. Amazon is totally pro-buyer whereas eBay is not totally business friendly.

Yet, the fact remains, these are two of the most beloved online marketplaces that shoppers love to visit and buy from. Certain products will sell better on Amazon whereas certain others will do best on eBay. Both have a huge user base. Should you expand with a store on both these platforms? Perhaps the following points of comparison will help you decide:

eBay and Amazon – A Comparison of the Titans
eBay and Amazon – A Comparison of the Titans

Criteria for Comparison eBay Store Amazon WebStore
1. Fees You pay for every item listed, whether it sells or not. No fees for listing and collection of payment on your behalf, but PayPal fees are substantial.
2. Format (Auction vs. Fixed price) Auction format listings in addition to fixed-price listings Only fixed-price listings
3. Community Sellers are very involved with buyers. Transactions are often very interactive. Little or no interaction, but transactions take less time.
4. Stability Changes are introduced as required and sometimes rolled back. Few changes are introduced.
5. Feedback Customer feedback affects ‘ranking’ on eBay search results. Amazon does not rank searches on the basis of feedback, but feedback is available to the buyer.
6. Branding eBay is only the marketplace that allows you to brand your store and create a unique presence Amazon is the marketplace and the second-party (the buyer is the first party). Customers could think they were buying from Amazon.
7. Photos eBay sellers have a bit of a struggle with the quality of the photo, getting it on eBay, and such things. On Amazon, you can sell 20 products without taking a single photo. One photo for a given commodity is all that’s used on Amazon.
8. Taxes eBay provides a form that allows sellers to collect taxes from the buyer so that taxes do not affect profit margins. Amazon needs to follow suit. But you can inform Amazon if you belong to a state that exempts taxes and receive a refund.
9. Average Sale Price eBay buyers look for bargains and are willing to wait for a good one to come along. Amazon buyers are willing to spend on similar items and pay more in the process.
10. Payment Methods PayPal, money orders, cashier’s checks, or cash (in person) Amazon Payments
11. Return Policy Seller can use a dispute resolution but PayPal/eBay is a messier route that exposes seller to negative feedback Obligatory return policy,
called the A-Z Guarantee, buyer receives full refund if product/s are ‘materially different’ than how they are described
12. Shipping Rates disproportionate to the price of the product Standard shipping rates

Get Yourself an Amazon for Free!

Because Amazon Webstore offers you all the features and performance at low cost and low risk, it is already a great offer. Amazon WebStore’s low prices can easily scale with your business, carry zero startup costs, and require no ongoing maintenance fees. Moreover, you can also lower your Amazon Webstore fees by choosing bundle options for greater value and ability to drive your ecommerce business. Also, no need to commit to a minimum term, with the facility to cancel anytime.

Amazon WebStore Design
Amazon WebStore Design

Prime members can be attracted to your webstore by enabling Amazon’s Prime on Your Site for Webstore (free two-day shipping for items fulfilled through Fulfillment by Amazon). This program helps increase conversion on your site and build brand loyalty with Amazon Prime members. Program highlights are as follows:

  • No webstore fee
  • Professional Merchant fee $39.99
  • Free trial period = 3 months
  • Fee for Items sold on your webstore = 0.7% + payment processing and fraud protection
  • Fee for Items sold on Amazon.com = 6% and onwards

Additional Amazon Store Services under this package:

  • Sell on Amazon Marketplace
  • Website link from Amazon Storefront’s at a glance page
  • Add new products to amazon catalog
  • Promotion, gift services, and other special listing features
  • Featured seller status
  • Get Prime on your site
  • Fulfillment by Amazon (FBA)

Sellers who choose Amazon Checkout can use the comprehensive guarantee available, which in turn lets your customers checkout using their Amazon.com account credentials on seller webstores. The program, however, does not apply to books, CD and vinyl, and video and DVD products…most useful to build and grow with webstore, increase average order value, increase site traffic, and sell more at Amazon Storefront.

Ydeveloper can help you maintain several stores on different domains at a single, economical fee. You can also earn Amazon associate program referral fees by listing Amazon items at your webstore. Integrated email campaign management software to market your products. Automatic optimization and submission to search engines are a couple of other endearing facets of this beauty!

To know more about Amazon WebStore Development,  give us a call: +1-888-828-9864 or Contact Us