5 Hot eCommerce Trends Likely to Dominate in 2015

These are exciting times for anyone belonging to the eCommerce industry. With virtually all the companies and associated industries making a beeline to make their presence felt on the web, there is a sort of boom in the eCommerce sector. There is a rapid proliferation of new apps, cutting edge technologies and almost daily something new is added to already vibrant sector of eCommerce and new jargons are also added to the ever expanding world of eCommerce. In such a scenario, it is evident that the analysts and experts associated with this field are always in the act of predicting the latest trends and opportunities, which if identified correctly, can give a decisive edge to the online retailers.

Times for eCommerce Industry with New Technologies Emerging
These are exciting times for eCommerce industry with new technologies emerging all the time

Hence, to make things a little bit easier for you, we have collected some of the most widely anticipated trends and predictions for the eCommerce industry in the year 2015. These areas are going to make a major impact on the way you do business online, and while some of these trends have been developing since quite few years, some of the trends have made a sudden appearance on the scene just lately. Here is a brief lowdown on all such trends.

1. Year 2015 may be the Center Stage for Mobile Technologies

Mobile payments and emerging mobile technologies will ensure sea change in the eCommerce arena. These trends were building up since last few years and this year, they are all set to change the entire setup of the eCommerce industry and mobile eCommerce is finally going to see the light of the day. Global m-commerce sales are picking up like anything and are predicted to reach $120 billion globally in 2015, as per the report by specialist market analysis firm Paul Budde Communication, and according to the forecasts by Google, in the UK, 50% of the retail related queries will be from a smartphone come this Christmas.

With the explosive growth of the smartphone industry, ominchannels, multi-channels and screen swapping are all the in things for the mobile industry this year. In order to take the advantage of the mobile hot trend, advertisers and e commerce retailers have to ensure that they have responsive websites and optimized ads, that are able to seamlessly display the website in a mobile, a tablet and a desktop as well, so that they can reach to all the segments of their customers. Even in a brick and mortar store kind of environment, mobiles are increasingly making their presence felt. As customers search for price points and product reviews, retailers are beginning to look forward to adopt m-commerce in order to advertise, promote offers and enhance the user experience (UX) of their customers when they are present in their shop. In addition to this, with the rising popularity of contactless payments, on the go transactions, mobile POS systems and the much awaited arrivals of Apple Pay in the UK, this looks like a trend that is going to gather further steam in the year 2015.

2. Social Media will Rule the Roost in 2015

If your eCommerce business doesn’t have a social media presence, then it is not going to be noticed by anyone, since it is strongly predicted that social media will consolidate its presence in the year 2015 in the arena of eCommerce and will have a strong impact on eCommerce sales as well. What has been crystal clear in all these years in the evolution of the social media is that being on social media is not just about brand building and promotion, it is about making that personal connection with the users and customers, where engagement and personally connecting with your target audience is the name of the game. In such a scenario, storytelling and one on one interaction with the target audience assume prominence.

Hence, things to look out for in a social media marketing campaigns should be the fact that such promotions are able to create a buzz amongst the target audience and people in general. Best ROI comes from the word of the mouth advertisement and users naturally sharing and talking about a particular brand. Ultimately, people ape each other and buy after getting influenced from each other, so eCommerce social media campaigns should be targeted at promoting customer interaction, suggestions and recommendations.

Utilizing flash sales through platforms like Instagram and Snapchat is a given and will still play an important role, but it is expected that this year the scales are also tilting in the favor of review sites like Trustpilot, which lay greater emphasis on what other customers are saying and their reviews about a particular product. In one study, it is concluded that 62% of people are more likely to buy from a company after seeing a positive review from other users, and conversion rates are on the up when there are ample reviews and recommendations from other customers on any eCommerce website.

Social Media will Rule the Roost in 2015
People buy from people, and social media plays a vital role in this process of buying

However, you must not forget that all the emphasis on the social media is good, and that ultimately people buy from people, but surely the customer service you deliver in store is also important. How you make the customer feel in person and how much you are able to satisfy your customer offline as well is also going to play an important role in the expansion of your business. So in the era of the social media onslaught, don’t forget also to enhance the offline experience of your customers.

3. Customization is in

In this era of social media, one should not forget that there is a huge potential for customization, and paid social should also continue to play a vital part of eCommerce marketing plans. Due to the availability of a huge amount of data on prospective and current customers, now eCommerce retailers can target exactly who they want. Market segmentation is expected to on the rise, with focus on targeting the niche audiences. With the big data technologies doing the rounds, mass customization based on personal preferences could become the common place in the eCommerce industry. In such segments, online retailers will target customers based on upselling and product suggestions, cart abandonment marketing and personalized nurturing.

However, one should not forget that data acquisition and privacy issues are still sensitive issues. While the Government committees in their public reports are increasingly calling on the social media websites to be more transparent about their terms and conditions, there is likely to be many new developments on this front in the coming twelve months of the year 2015.

4. Delivery Times will Shrink Further

Quicker delivery times have become the norm rather than the exception in the eCommerce industry and increasingly the waiting times after which the customers have delivered the order are shrinking. Gone are the days of waiting weeks and weeks for a product to be delivered as the instant access to goods and services becomes the new industry benchmark. Hence, the importance of speedy delivery will continue to grow for eCommerce retails in 2015. The success of Amazon Prime demonstrates this fact amply, and there are other retailers that offer click and collect services or home store pickups, so that delivery times can shrink further. In all this clamor for more delivery speed, it is self-evident that from 2015, customers would not have to pay anything for standard delivery, and expedited shipping is not a luxury it used to be before. This has also become a norm, since there is increasing competition among online retailers and a quick turnaround time helps them to better compete with their rivals. In this context, the brick and mortar stores still hold the advantage since they have the luxury of offering the instant gratification to the shoppers, where they shop, pay and instantly receive the product in their hands, and hence would be hard to replace solely by online retailers.

5. 2015 is the Year for Wearable Tech

With Google glass and Apple’s iWatch setting the trend, the sector of wearable tech is going to gather steam in the year 2015. In addition to this, there are a number of other smartwatch, smart wristband and even smart clothes retailers with products already in the market or in the final stages of production. Gartner, the technology research firm predicts that the global market for these type of products will reach about £3.2 billion by 2016. With the scene of wearable tech gaining such traction, it is possible that it can add a new dimension to how we all interact with shops and retailers through this technology and how eCommerce operates?

2015 is the  Year for Wearable Tech
Wearable tech is the emerging technology in the year 2015

While answers to such an important question is not clear now, and it is yet to unbundle how this new technology will impact the eCommerce scene. However, this is likely to add a channel or the advertisers to make use of and enhance the shopping experience of their customers, just the way smart phones did. Due to the wearable technology, the online information becomes very easily accessible to the potential customers, and imagine a scenario where a potential customer walks past your shop and his wearable watch beeps a limited discount you are offering for a limited amount of time that day, and the customer is tempted to try you out. How the wearable technology will shape up keeping in view the needs of eCommerce retailers remains to be seen since it is an upcoming technology but its evolution is surely going to bring some more excitement to an already hot scene of exploding growth in the eCommerce sector.

These are the broad trends that are likely to dominate in the eCommerce retail arena in the year 2015. It is a fact that consumers today have become more knowledgeable, and they increasingly know what the right price for any commodity or service is and know where to find the best deals with increasingly quicker delivery times. Hence, in today’s eCommerce marketplace, speed, price and availability matter more than customer loyalty, which has become increasingly hard to foster.

6 Hot Trends to Boost your Online Marketing in 2015

In the dynamic world of online marketing, trends come and go but the basic essence remains the same, i.e. to engage more and more visitors for any targeted website and to enhance the user experience (UX). However, in this ever changing scenario, one has to keep tabs on the latest happenings and changes year by year and 2015 is no exception to this. Sometimes keeping up with all the changes in the digital marketing world can seem to be an uphill task since technology keeps on changing at such a fast rate. Ideas that are new and fresh today may seem obsolete and out of date just tomorrow. However, one thing is for sure, that methods like social media and search engine marketing will never fade in the arena of digital marketing, but their forms and applications may differ dramatically as compared with the past. In the ever evolving world of digital marketing, let us try to keep abreast of the latest trends that seem to be selling like hot cakes in the year 2015 and get a hang of what is happening on the ground in this year.

Digital Marketing Trends for 2015
Digital Marketing Trends for 2015

1. Search Engine Marketing (SEM)

Search engine marketing consists of strategies such as search engine optimization (SEO) and paid search engine advertising. As per the insights given by the Search Engine Journal, 93% of all online experiences begin by the user interacting with a search engine. Hence, it is important that your website has top rankings on the search engines if you want to make your website visible to the surfers, who may become potential customers of your product or service or you may build a loyal fan following. Search engines drive over 300% more traffic to different websites as compared to social media. As per the recent changes in Google’s search algorithm, search will focus more on quality rather than quantity. Your websites needs to have quality content and inbound links from reputed and trustable sources. You need to concentrate on generating the type of content that is useful for the viewers of your website and links from high powered informative and high ranking websites. Due to the ascendancy of factors like focusing more on user experience (UX), the emphasis on keywords is going to decrease and webmasters are going to suffer if they engage in keyword over stuffing just to drive traffic. Meaningful content is in and keyword driven content is out.

2. Mobile Marketing

Mobile Marketing
Mobile Marketing

With the proliferation of smart phones in the world growing at rates never seen before, the push of mobile marketing, when it comes, is going to be immense and it will take the digital world by storm. The year 2015 promises to be a trendsetting year for mobile marketing. Possessing a mobile friendly website has become a norm rather than an exception as the number of people accessing the net on the go has skyrocketed.

Consider another interesting statistic, almost 80% of smartphone users use their phones to shop online. And this is just the beginning. Hence, you should be paying much more attention to how your site adapts and behaves while on mobile. Take a note on tweaking that needs to be done or changes that need to be made in order to have an optimized website for mobile. Whatever method you may choose for making your presence on the mobile arena, just make sure that users get the same kind of comfort and facilities as they would get in your desktop website, since mobiles have definitely arrived on the stage of digital marketing.

3. Content Marketing

The phrase that ‘content is king’ has been grilled down to the last rung in the heads of digital marketers since the phenomenon began. However, keeping in view the recent changes made in the search algorithm of Google, this phrase assumes greater and far more significance. This year, content marketing looks like to evolve even further. The concept of content marketing is basically creating and sharing useful and quality information and other quality content through various online mediums. In order to do an effective content marketing campaign, you need to accurately evaluate the needs of your target audience and put it out successfully in your content for the website, or tablet or mobile. You need to consider the fact that every platform has different content needs and the way it is presented is also different. A new trend in visual content is of info graphics and is becoming quite popular nowadays. Not only content that is rich in word count and quality, but creating visual content in the form of info graphics, pictures and even quality videos will go a long way in being the spearheads of your digital marketing campaigns.

4. Social Media

Social Media
Social Media

The way social media is growing is phenomenal and it is estimated that social media usage has increased over 100% in the last five years and will continue to skyrocket. Hence, making your presence felt on the social media has become a necessity now and you need to buttress your social media presence. However, for small and medium sized online business owners, it would become virtually impossible to do justice to all the social media platforms out there in the World Wide Web.

Hence, these entities need to do their research well and choose the top three platforms that would be the best for your business. You need to be quite clear about whether being on Facebook is going to help you more or building your presence on Instagram is going to help you better. After identifying the appropriate social media platforms for your business, you need to use them wisely by posting consistent, interesting, entertaining and helpful content. You should make all the efforts to woo your visitors and make them comment on your posts and you should always be ready for some lively discussions in the form of discussion threads.

5. Email marketing

You may have heard otherwise, but email marketing is not dead and in fact has risen like a phoenix in its new and improved avatar. Email continues to remain as a leader in spreading the marketing message. As per the research conducted by email expert.org, for every $1 spend on email marketing, the average return is $44.25. Virtually everyone has and uses an email currently and email marketing has thus evolved itself to cater to such a large population of users. Latest trends suggest that email marketing will become more straightforward and should always be permission based. Even though email marketing has assumed a new avatar, spam like methods are dead. Hence, you should desist from using spam and over hyped words in your subject lines which may mislead the users opening your email. Email messages should be kept short and to the point. Make sure that the subject line concisely and precisely covers the important message you want to convey in your email and you should also ensure that your messages are mobile friendly.

6. Meme Marketing

A meme is a growing and a popular internet trend where a tacky or a funny image is captioned with a clever quote or saying and the pair creates magic. This funny picture and quote can create an entertaining or funny situation to which we can relate with our everyday lives. Memes are also becoming popular in billboards and other offline advertising methods. Memegenerator is a good resource where you can create your own memes. They enable you to use your own images and add your own text and create the magic of pairing the appropriate image with an appropriate quote.

Such kind of meme marketing can bring humor and entertainment to everyday situations which can create a flutter in the world of online marketing. They have a huge potential of your visitors sharing your meme and help engaging your online audience, making them comment and take appropriate call of action if need arises. However, you need to be careful about memes, for there is a thin line in producing an offensive piece of content that can hurt someone’s sentiments or are just plain inappropriate. Hence, if done in a right manner, memes can be a humorous way to make your content go viral and take your digital marketing goals to the next level for this year.

By following correctly these six hot trends in this year, we sincerely hope that you are able to meet your digital marketing goals. If you yourself have some new trend to share, or want to add to this list, feel free to comment in the comments section and we would absolutely love to have your feedback. Thanks.

How Responsive Web Designs Benefit to SEO

With rising usage of smartphones and tablets, any eCommerce business has two options: either to go for multiple websites for each type of gadget, or opt for responsive web design that fits all screens and platforms. The latter is in trend due to several reasons, primarily being cost effective. Let’s have a look at other factors that essentially improve the ranking of your business on the search results page.

1. Google loves responsive websites:

Get SEO Advantages from Responsive Website

As outstanding user experience is Google’s first priority, Google strongly recommends using responsive web designs as well as favors mobile-optimized websites. And since the entire purpose of effective SEO effort is to impress Google, you better pay attention to what it likes and dislikes. When you use responsive design, you are definitely making it easy for Google bots to crawl and index your content. Isn’t that the entire purpose of having content in the first place?

2. One URL for one website:

Although creating a separate mobile website has its own set of benefits, having a single URL is quite beneficial from SEO perspective. With a single URL, you will have to build authority only for that URL. Most of the times mobile sites don’t rank well in search engines and that’s because they are canonicalized by their desktop counterparts. With responsive website, you will just need to focus all your SEO efforts on single website and all users will be redirected to a single website.

3. Lower bounce rate:

Even if you have high SEO ranking, your website may have high bounce rate as they are not optimized for mobile and tablet users. With responsive website, you don’t have to deal with this problem. All visitors will be able to access the content of your website, and you don’t even have to compromise the quality of content.

4. Enhanced user experience:

Usually we have websites to share our content. Having a user-friendly website goes a long way to find the right visitors who will share your content. As the responsive web design’s sole aim is to offer rich UX, it definitely makes sense to use it. For example, you saw something on your PC that your friend would like to see and you send it to him/her. That friend uses phone to check it out but he/she can’t see it because your website isn’t responsive. Consequently, your potential customer will get frustrated, abandoning your website and never returning to it.

Are you thinking to go for responsive web designs? Contact us. We have years of experience in offering highly customized web design and development solutions for ecommerce that help you reach your goals.

Google Confirms Release of Penguin 3.0

Recently Google confirmed that it release new version of its Penguin filter. The update aims to fight those websites that have spammy links. SEO experts had started noticing major changes in SERPs beginning late Friday night U.S. time.

Google Confirms Release of Penguin 3.0Let’s have a look at the history of Penguin releases.

  • Penguin 1.0 on April 24, 2012
  • Penguin 1.1 on May 26, 2012
  • Penguin 1.2 on October 5, 2012
  • Penguin 2.0 on May 22, 2013
  • Penguin 2.1 on Oct. 4, 2013
  • Penguin 3.0 on October 17, 2014

Google engineer Pierre Far recently said on Google+ that although the latest update is rolling out slowly, it has impacting less than 1% of queries in US English search results. He added that the update is helping those websites that have already cleaned up the web spam signals discovered in the previous Penguin version update.

Are you impacted adversely by Penguin update? Contact Ydeveloper to recover penguin update. We are your problem solvers. We have a strong team of SEO experts who knows how Google works. We will make sure your ranking goes up through the use of white hat tricks.

Want to know how we can recover your website’s SERPs? Get in touch with us. Today.

3 Effective Digital Coupon Marketing Strategies

Online retail coupon marketing is perfect for attracting new customers as well as for retaining the old ones. Apart from encouraging new customers to buy, coupons are great for increasing the order value.

So does this mean every coupon marketing strategy is successful? Of course not.

The reasons behind the failure of coupon marketing can be many – ranging from benefits offered to coupon design to coupon timing. If any of your coupon marketing strategy has failed, you have to study in-depth the reason behind it. Let’s discuss how you can minimize the chances of your coupon marketing strategy yielding below par results as well as ways to optimize it.Digital Coupon Marketing Strategies

Offer analysis:

The first step of coupon marketing is to understand the value you are offering to the customers.

Generally, common offers include:

  • Free shipping
  • Discounts in terms of dollar value or percentage
  • Free items and external benefits

But it doesn’t necessarily mean that each of these coupons will yield equal results. Some of the offers may garner fabulous customer response while some may even fail to make minor flutter.

If you are new to the eCommerce business, you won’t know which offer will work. The only thing you can do is try out various offers, gather resulting data and then analyze the data. Based on the analysis of the data, you will know what coupons to design.

Optimize coupon design:

How your coupon is designed will also have impact on its success ratio. You can have similar coupon offers running consecutively for two months in running with different end results. If you are wondering why, generally it’s because of the coupon layout.

For example, if you are offering 10% flat discount and have the crux of the offer in small letters, visitors won’t even know you are offering the discount. But at the same time, if the coupon design is emphasizing on the discount in big letters, you will likely see high coupon usage ratio. So make sure that you are choosing optimum coupon design for the best results.

Coupon delivery:

Coupons can be delivered through many forms including,

  • Printed coupons
  • Coupon codes in emails
  • Coupon codes on websites
  • Coupons on social media sites
  • Coupon codes in text messages
  • Mobile Coupon Marketing

Depending on the target audience, you should select the best coupon delivery method. If most of your target audience are Facebook users, reach out to them through Facebook, or just send them a customized email if you have their email address registered with you. You can even keep track the best method of delivery by gauging the success of each method of coupon delivery.

Let us know your coupon code requirements. Our Custom eCommerce experts can customize your ecommerce store with effective coupon code engine and provide you the best e-coupon marketing plans. To learn more about how Ydeveloper can help creating your coupon marketing program, request a demo!