On May 11, Google launched Google My business to simplify the process of updating business information across all Google products, including Google Search, Maps and Google+.
The new, integrated product reflects Google’s effort to make the process of managing local business data, reviews and social interactions unified. The managers will be able to post content, track analytics, respond to customers and even launch Google Hangouts. If you need to manage your pages on the go, Google offers Android app for Google My Business. The iOS version is going to be launched soon.
The new product will offer G+ page managers more information about who is interacting with brand content. Specifically, the managers will be given information through three tabs – visibility, engagement and audience. Through visibility, managers will be able to see the total number of views that a page has generated since Oct. 1, 2012. This will include information about data about impressions across Google, including Search, Image Search, Maps and other properties. The engagement tab will allow managers to see the metrics about each post from the page. The first 75 hours’ activity will be displayed according to each hour. Audience tab will offer basic demographic portrait – including gender, age and geographic location – of your followers.
In short, Google My Business will complement your existing website by strengthening your public identity and visibility on Google.
While making the announcement, Google said that existing Google Places and Google+ Pages will be automatically upgraded to Google My Business.