Whether you like it or not, mobile commerce is here to stay. With the explosion of smartphones, wireless tablets, wearable gadgets and other mobile devices, the mobile commerce is expected to grow by leaps and bounds. While the mobile commerce witnessed an explosion of new applications, services and vendors in 2013, 2014 is expected to see optimization of mobile payments, banking, shopping and entertainment. In this scenario, if you are ignoring mCommerce, you are opening yourself to huge loss of sales and traffic.
Creating a website for mobile is not a big deal. What’s important is the effectiveness of it. By avoiding the following mistakes, you will make your website attractive and efficient.
- Complicated mobile homepage: Majority of your mobile visitors will directly land on the homepage. As first impression is the last impression, make the homepage attractive enough to tempt the users to go deeper into the website. While creating the homepage of the mobile website, remember that the visitors only have a 4-inch screen and complex carousels or dramatic slideshows are more of a distraction than anything else. Also, complicated graphics increases the loading time, which in turns leads to abandonment of the site and negative impact on the organic search results.
- Complex checkout process: Checkout process always needs to be simple yet secure, more so in the case of mobiles. However, when this doesn’t happen, shoppers simply abandon the cart. So make the checkout process quick by just requiring basic information. You can even allow the users to log in and use saved payment information for smooth checkout experience.
- Use of QR codes: Although QR codes look like an innovate mobile marketing tool, they are anything but that. As QR codes require many steps, it’s widely avoided by users. So avoid using them.
- Lack of mobile-friendly email marketing: According to the most recent data, 51% of the emails are accessed through mobiles. So if your emails are not mobile friendly, you are losing out on these users. To make your email marketing strategy responsive, optimize it with built-in responsive design to render all email content perfectly irrespective of the device or screen size.
- Responsive website elements: The most common mobile commerce mistake is the lack of responsive website elements. In fact, Google has said that the worst mistake any business can do is have an inaccessible mobile content. So make sure that the content, including documents and videos, are downloadable on all types of mobile gadgets.