Usually merchants start their online business by selling on big eCommerce marketplaces such as Amazon, eBay and Yahoo. As their business grows and customer base expands, they branch out on their own with a spanking new eCommerce store. Are you one of those eCommerce merchants who’s on the verge of setting up a store? If so, here are four things that you need to do to make your eCommerce store profitable.
Research target audience
When you are selling in a marketplace, you can never guess who’s your target audience. But this doesn’t hold true for an eCommerce store. You need to identify them and make sure that your store appeals to them. But how to identify the target audience? For that you need to go through the ratings that you have gathered by selling through the marketplaces. Although you may not get direct access to who your current customers are but if you look at it strategically, you can definitely get an inkling about it.
Select the best eCommerce platform
Now cloud software is getting affordable and is accessible to many small- and medium-sized businesses. As you are a start up, it’s best to opt for these could services instead of getting your eCommerce designed by a professional because if you choose the latter, you will have to pay big time. While opting for an eCommerce platform, carefully scrutinize all the options you are getting. The price and features will vary from SquareSpace to Shopify to BigCommerce. The wise thing to do would be to look for the amount of integrations each of the eCommerce platforms offers. More the integration facility, more the scalability.
Promote the launch
If you are packing and shipping products in house, then get some postcards printed saying something like soon-to-be-launching. Also, offer small discount to divert current users to your new eCommerce store. If you don’t have a set launching date, add the URL. If you are implementing a social media strategy, make sure that you are referring to your store name frequently but not annoyingly.
Utilize smart systems
You should always implement smart systems. The reason: it reduces the scope of human errors and wastage of resources. This will improve the sales and profits in the long run. Also, when the systems in use are smart, flexibility and scalability is their second nature – making business operations smooth and simple.
Are you thinking to set up your own eCommerce store? Ydeveloper is the perfect eCommerce service provider to partner with. We offer state-of-the-art features and functionalities that will make your eCommerce store profitable in a short span of time. Contact us today.