If we talk about one of the most powerful link building strategies on the planet, guest blogging strategy undoubtedly will stand out among the rest. The SEO world may be all for it, but guest blogging isn’t a cake walk for it involves lot of work from your end to get one guest blog published.
Before you start guest blogging, you need to consider the following points:
- Search for sites that need guest posts
- Build a relationship with the blogger
- Build a topic
- Read about the guest post’s do and don’ts
- Write your article
- Edit your post
- Submit your post
- Go through different rounds of edits
But after putting in so much of efforts, what you get is a handful of new subscribers. Isn’t it disappointing? Here are some top tips on how to take advantage of guest blogging:
- Contextual Links
Going forward, Google might devalue links appearing in the author bio areas. So, it’s better to get your link embedded inside your guest post. This will give more clicks through rates and sustained SEO benefits.
- Blog Comments
Guest posts, no doubt, attracts targeted traffic; but if it fails to attract blog comments, then the traffic it claims to generate is more of the ‘hit and run’ variety. They just consume the content and leave. Blog comments are a sign of a legitimate, engaged community.
- Get your Posts Organized
If you are guest posting for number of blogs, there’s high possibility that you’ll eventually lose track of all the guest posts you have written. To keep an eye all the guest posts, it is better to maintain an Excel spreadsheet.
- Focus On Page Rank Of Your Posts
The Page Rank of your post many not necessarily be the same as the homepage page rank. Although the two have correlation, it isn’t always the case. For instance, the blog wherein you submit your guest blogs may have a homepage page rank of 5, while the page wherein your guest post is getting displayed may, in fact, have zero page rankings.
- Check Blogger’s Social Media Accounts
To get an idea about the guest post’s traffic potential, visit the blogger’s social media sites. Along with their own stuff, bloggers even put up guests posts on Twitter, Facebook, Pinterest and the major social media sites. So, if the blogger has 1000s of fan followers on Twitter, it’s a fair bet that a lot of those people will read your article when you tweet them.
Guest blogging is fun and it indeed attracts traffic in good numbers. However, considering the painstaking efforts involved, it’s imperative to conduct a thorough background check of the blogger before entering into blogging partnership with him. If you are guest blogging for a quality blog, you will surely attract quality traffic and will have engaging visitors.