How Responsive Web Designs Benefit to SEO

With rising usage of smartphones and tablets, any eCommerce business has two options: either to go for multiple websites for each type of gadget, or opt for responsive web design that fits all screens and platforms. The latter is in trend due to several reasons, primarily being cost effective. Let’s have a look at other factors that essentially improve the ranking of your business on the search results page.

1. Google loves responsive websites:

Get SEO Advantages from Responsive Website

As outstanding user experience is Google’s first priority, Google strongly recommends using responsive web designs as well as favors mobile-optimized websites. And since the entire purpose of effective SEO effort is to impress Google, you better pay attention to what it likes and dislikes. When you use responsive design, you are definitely making it easy for Google bots to crawl and index your content. Isn’t that the entire purpose of having content in the first place?

2. One URL for one website:

Although creating a separate mobile website has its own set of benefits, having a single URL is quite beneficial from SEO perspective. With a single URL, you will have to build authority only for that URL. Most of the times mobile sites don’t rank well in search engines and that’s because they are canonicalized by their desktop counterparts. With responsive website, you will just need to focus all your SEO efforts on single website and all users will be redirected to a single website.

3. Lower bounce rate:

Even if you have high SEO ranking, your website may have high bounce rate as they are not optimized for mobile and tablet users. With responsive website, you don’t have to deal with this problem. All visitors will be able to access the content of your website, and you don’t even have to compromise the quality of content.

4. Enhanced user experience:

Usually we have websites to share our content. Having a user-friendly website goes a long way to find the right visitors who will share your content. As the responsive web design’s sole aim is to offer rich UX, it definitely makes sense to use it. For example, you saw something on your PC that your friend would like to see and you send it to him/her. That friend uses phone to check it out but he/she can’t see it because your website isn’t responsive. Consequently, your potential customer will get frustrated, abandoning your website and never returning to it.

Are you thinking to go for responsive web designs? Contact us. We have years of experience in offering highly customized web design and development solutions for ecommerce that help you reach your goals.

Five Things You Should Look For In Your eCommerce Platform

Most of the people simply don’t have time to go to a brick-and-mortar store and shop. Tight work schedules, long line of personal commitments and lack of time for relaxation play havoc on our minds, don’t they? But this unpleasant reality doesn’t mean that people don’t shop at all. They still do but it’s just that physical shopping has become more of a luxury that not everyone can afford. For retailers, it’s great opportunities to setup an online eCommerce store to sell their products. To make this possible, they have to get start with an eCommerce platform. If they don’t have any idea and the ecommerce store comparison details, it may difficult for them to choose the best eCommerce solution. This article provides five important things to look for.

Day by day, eCommerceFive Things You Should Look For In Your eCommerce Platform stores are gaining more popularity. Shoppers can be done with their shopping with just a click. That’s convenience, and that’s exactly what you need to offer to your audience. But that’s easier said than done. Especially, when you don’t know a single thing about going online. This problem can be easily solved if you do proper research. If you are wondering what kind of research, read on.

1. User experience: You end to provide outstanding user experience to engage your visitors. According to a research, 40% of the online shoppers abandon a slow website, while 79% shoppers have said that they will never visit a website again that doesn’t offer acceptable user experience. So while choosing an eCommerce platform, eCommerce application and cloud platform, don’t forget to check the loading speed. Make sure that the coding is optimized for high performance and quick content delivery. This will make sure that your customers aren’t abandoning your store in the middle of the purchase.

2. Reliability: If your store is having a turnover of $100,000 per day, a one second delay in the site will potentially cost you $2.5 million in annual lost sales. This simply means, you need to have a store that’s up nearly 100% of the time.

3. Security and compliance: For any business, security and data protection is a must. More so for online retailers who store or process sensitive consumer information. As having a secure site leads to high turnover business, PCI compliance should be the main element of your business strategy. Make sure you are in compliance with the Payment Card Industry Data Security Standards, where you need to deploy specialist security infrastructure. However, remember that PCI DSS is costly and so if you are a small firm, consider outsourcing the security infrastructure to a specialist.

4. Mobile strategy: You can’t avoid mobiles in this high-tech age. Retailers need to create effective mobile strategy to reach their target audience and to convert the visitors into paying customers. Apart from having a user-friendly website, you need to have mobile-friendly one too. You need to make sure that your site is fast and easy to navigate on all types of smart phones. Don’t forget to deploy social sharing capabilities to maximize your business.

5. Vendor partnership: Make sure you and your vendors/partners are on the same page. If you already have zeroed in on a b2b eCommerce platform, select the vendors who have experience in it. If you are letting the agency guide you, let them recommend a best ecommerce platform they are experienced in. Also, remember that it’s always important to establish a close partnership and knowledge transfer between your website developers and your cloud support resources.