Top 6 eCommerce Mistakes That Cost You Sales

How many times has it happened to you that you open an eCommerce website and close it immediately because the design doesn’t click with you or you find it too complex to navigate? Do you want your visitors to go through the same experience? Of course not because ultimately it will cost you sales. Just go through the following six eCommerce errors to know how you can avoid such situations and increase ecommerce website sales:

Top 6 eCommerce Mistakes That Cost You Sales

Complicated filters:

Along with the search functionality comes various filters such as new products, low priced products, different brands and so on. If you wish to offer outstanding user experience, you need to offer simple yet intuitive search functionality and easy-to-use filters is one such feature. Make sure that the search filters are simple yet effective; they should aid in navigation not hamper the process.

Out of stock:

Although it’s great to have out-of-stock sticker for the products you don’t have on hand, little does it do in way of customer satisfaction. Of course you can’t help it when you don’t have the product on hand but you can definitely add “Notify me when the item is in stock,” which will definitely go a long way in soothing your disappointed visitors.

Low-quality images:

Low-quality images are sacrilege when it comes to eCommerce conversion optimization. It’s only through the product images customers can make an informed buying decision. For higher sales, you have to make sure that the images are of high quality. Also, don’t just upload a single image for a product; upload multiple shots from all possible angles to offer better information to the visitors.

Invisible search box:

Search functionality is very important as it helps visitors find the exact product they are looking for. If your search box is user-friendly but not visible to the visitors right away, little good it will do. Make sure that the search box is visible on each of the pages, including inquiry form.

Inadequate product overview:

Visitors love quick product overview feature because it offers them a chance to scan the catalog quickly. It also makes the browsing process easy for them because they don’t need to leave the category or search results’ page. If you aren’t offering product overview or are offering inadequate product overview, it could be one of the major reasons of low sales numbers. So tighten up your belt there.

Hidden shopping cart:

There are two main types of shopping carts – one that appears every time an item is added, and second which only notifies whenever an item is added. If you are using the latter, you need to change it pronto. A customer should always known what he/she has purchased until then – unless you want rising cart abandonment ratio.

Do you know any other reasons for low sales numbers? Comment here to share it with us. Now.

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6 Tips To Prevent Shopping Cart Abandonment

We arm our eCommerce websites with attractive layouts, simple navigation, clear images and relevant content in hope of bagging good number of sales. But when a customer abandons the shopping cart at the last moment, all these efforts go to waste. Usually, there are several reasons behind the customers’ such actions, and these reasons lie in checkout page. The reason could range from complex checkout page to lack of clarity on the products the customers are buying to seemingly insecure checkout page.

By following the tips mentioned below, you can definitely minimize the instances of checkout abandonment rate.
6 Tips To Prevent Shopping Cart Abandonment

Loading time: A slow eCommerce website, especially a mobile website, is never going to win any brownie points. During the checkout, you have few just seconds on hand to make the customer complete the purchase, and if you fail there, you end up with abandoned shopping cart or checkout page and a forever lost customer. So minimizing the loading time of the checkout page and optimize shopping cart is of paramount importance. Don’t ever ignore it. To reduce the loading time, you can minimize the graphics and images on that page. Clear codes are also great to reduce loading time.

Relevant information: The focus of the checkout page should be to help the customers complete the transactions, and not to distract them with long, irrelevant information. So remove the clutter from the page, including breadcrumbs, recently viewed items and top selling products. Instead, you can go for small cross-selling items to enhance the customers’ shopping experience.

Security: People are usually wary of providing their personal information online, and for a good reason. So if you want to gather your customers’ personal and financial information to complete the sale, you will first need to reassure them about the safety and security of the page. Adding an updated SSL certification on the pages asking for personal information is a good way to communicate the security and safety to the customers.

Shipping costs: According to a recent eCommerce study, around 60% of the customers abandoned their carts due to unexpected shipping costs. Conclusion: springing unexpected shipping costs on the customers at the last moment leads to plunging sales. Be upfront about the shipping costs by disclosing the fees on the product listing page itself. If you are offering free shipping, mention that too.

Payment options: Accepting couple of methods of payment is never going to make a cut. For offering maximum facilities to your customers, better set up a merchant account and accept all major payment methods, including net banking and checks.

Testing: The best way to gauge the effectiveness of your checkout page is to test it yourself. Don’t do it just once or twice, keep doing it repeatedly. Make changes in the quantity, change the products in the shopping cart at the last moment, try to use different types of payment methods and keep billing and shipping information different. If you can do these tasks without any problem, your customers too would be able to do it without any issues.

Single Store Versus Multiple Stores

Every successful business will expand, either rapidly or at slow pace depending on the business’ internal policies and external environment. When an eCommerce business grows, it has two options: either to expand its current store and include more products or categories, or it can create multiple stores. Are you at this juncture? If so, you should properly consider all the pros and cons before making a concrete decision.

Single Store Versus Multiple Stores

Single Store:

Pros:

  • One destination for clients to remember
  • Multiple-vendor business format possible
  • Strong single brand of business

Cons:

  • Limited target audience and geographical reach
  • Looks messy if the store sells diametrically opposite products
  • Can become boring with standard designs

Multiple Stores:

Pros:

  • Better reach to various segments of target audience
  • Diversification into various geographical locations possible
  • Existence of niche stores create powerful brand awareness
  • Customized website design of each store attracts more visitors

Cons:

  • Needs highly customized dashboard to maintain multiple stores
  • If SEO not done properly, it can lead to lower SERPs
  • Overall, it’s expensive than maintaining a single store in short run

Conclusion:

If you are sure that you have better business prospects, it’s always a good idea to go for multiple stores. Apart from obvious benefits attached with multiple stores, you will stand better chance of attracting and retaining relevant traffic to your stores. If you are thinking about the amount of work involved in maintaining various eCommerce stores, be assured that it can be easily solved through the use of highly customized dashboard. Through such dashboard, you can:

  • Customized website design for each store
  • Unique content, including newsletters, for each store
  • Upload products across multiple stores in one go
  • Add or edit bulk products with a single click
  • Manage shipping and payment details
  • Accept payment in multiple currencies
  • Maintain multiple stores in foreign languages
  • Conduct effective marketing campaigns for all stores

If you need help setting up multiple eCommerce stores, do not hesitate to contact us. Ydeveloper has several years of experience in setting up multiple stores for all types of businesses across the board.