Online retail coupon marketing is perfect for attracting new customers as well as for retaining the old ones. Apart from encouraging new customers to buy, coupons are great for increasing the order value.
So does this mean every coupon marketing strategy is successful? Of course not.
The reasons behind the failure of coupon marketing can be many – ranging from benefits offered to coupon design to coupon timing. If any of your coupon marketing strategy has failed, you have to study in-depth the reason behind it. Let’s discuss how you can minimize the chances of your coupon marketing strategy yielding below par results as well as ways to optimize it.
The first step of coupon marketing is to understand the value you are offering to the customers.
Generally, common offers include:
- Free shipping
- Discounts in terms of dollar value or percentage
- Free items and external benefits
But it doesn’t necessarily mean that each of these coupons will yield equal results. Some of the offers may garner fabulous customer response while some may even fail to make minor flutter.
If you are new to the eCommerce business, you won’t know which offer will work. The only thing you can do is try out various offers, gather resulting data and then analyze the data. Based on the analysis of the data, you will know what coupons to design.
Optimize coupon design:
How your coupon is designed will also have impact on its success ratio. You can have similar coupon offers running consecutively for two months in running with different end results. If you are wondering why, generally it’s because of the coupon layout.
For example, if you are offering 10% flat discount and have the crux of the offer in small letters, visitors won’t even know you are offering the discount. But at the same time, if the coupon design is emphasizing on the discount in big letters, you will likely see high coupon usage ratio. So make sure that you are choosing optimum coupon design for the best results.
Coupons can be delivered through many forms including,
- Printed coupons
- Coupon codes in emails
- Coupon codes on websites
- Coupons on social media sites
- Coupon codes in text messages
- Mobile Coupon Marketing
Depending on the target audience, you should select the best coupon delivery method. If most of your target audience are Facebook users, reach out to them through Facebook, or just send them a customized email if you have their email address registered with you. You can even keep track the best method of delivery by gauging the success of each method of coupon delivery.
Let us know your coupon code requirements. Our Custom eCommerce experts can customize your ecommerce store with effective coupon code engine and provide you the best e-coupon marketing plans. To learn more about how Ydeveloper can help creating your coupon marketing program, request a demo!