How To Select Products For Dropshipping eCommerce Business

Dropshipping eCommerce business is a fantastic business to be in as it’s lucrative and hassle free. The beauty of starting eCommerce business with drop shipping is that the eCommerce merchant can sell the products without owning them, i.e., when the customers buy the product online, the company that owns the merchandise will ship the product directly to the customer. Awesome, isn’t it? So if you are aspiring for a successful business, this is it. Start your own dropshipping eCommerce website and know how to make money by dropshipping. But to start the business, you need to decide on the product that you are going to sell.

Start eCommerce Dropship Website

Market demand:

For selecting the product, the first thing you need to do is measure the market demand and figure out the supply side. Unless there’s a demand for the product, you can’t supply it and become profitable. You will get a fair idea of market demand through the following sources:

  • eBay and Amazon categories: To know which products are the most popular ones in the market, check out eBay and Amazon categories. Although it has hundreds of categories, the most viewed categories are at the very top, indicating their popularity.
  • Compete.com: This source will offer you tons of information about any website that you want. The offered information includes traffic, most viewed items, location of advertisements and what not. However, this paid service is bit on the steep side.
  • Google trends: With this service you can find all the information about a particular part, i.e., demographics, search volume and seasonality of the product.
  • Watchcount.com: Designed for eBay, this free service will help you gather data about how many watchers are viewing a particular product and which products are selling like hot cakes.

Analyze your niche:

Once you have decided on the product, you need to analyze its current market and feasibility of initiating its business. For analyzing the niche, consider the following factors.

  • Selling price: The selling price is quite important. Cheaper the products, easier to sell. The perfect price range of selling the products is $100-$200. Also, when you are selling inexpensive products, you will get less emails and phone calls. So consider these while deciding on the price range.
  • Market size: It becomes easier to sell products when the market size is big. If the market size is small, you will have problems converting visitors into paying customers.
  • Market age: Make sure that your target audience is neither below 18 or seniors requiring care givers. They should be savvy enough to be independent online shoppers.
  • Product rarity: How widely available the product that you are trying to sell is? If it’s easily available, why would anyone approach you? Wouldn’t they just go to the local store and buy it from there?
  • Product obsolescence: Selling a product that won’t go out of fashion or become obsolete is a smart decision. When the product is there to stay, it becomes easy to build a website around it. However, this is not possible for the products that go out of fashion after few months.
  • Product seasonability: If your product is seasonal, understand it clearly that you will be able to sell it only during seasons and not throughout the year.
  • Product size and weight: Picking a product that costs a small fortune to ship is a bad decision. Pick a product which doesn’t weigh much and shipping will be a breeze.
  • Profit: Ideally, you want to shoot for the profit of 75% to 100%. This way, even after paying for all the overheads, you will end up with decent amount of profit.

Do you need help to start ecommerce dropship website? Ydeveloper is there for you. Our business consultants will help you analyze your business prospects and set up eCommerce website that’s painless yet beneficial.

Google Confirms Release of Penguin 3.0

Recently Google confirmed that it release new version of its Penguin filter. The update aims to fight those websites that have spammy links. SEO experts had started noticing major changes in SERPs beginning late Friday night U.S. time.

Google Confirms Release of Penguin 3.0Let’s have a look at the history of Penguin releases.

  • Penguin 1.0 on April 24, 2012
  • Penguin 1.1 on May 26, 2012
  • Penguin 1.2 on October 5, 2012
  • Penguin 2.0 on May 22, 2013
  • Penguin 2.1 on Oct. 4, 2013
  • Penguin 3.0 on October 17, 2014

Google engineer Pierre Far recently said on Google+ that although the latest update is rolling out slowly, it has impacting less than 1% of queries in US English search results. He added that the update is helping those websites that have already cleaned up the web spam signals discovered in the previous Penguin version update.

Are you impacted adversely by Penguin update? Contact Ydeveloper to recover penguin update. We are your problem solvers. We have a strong team of SEO experts who knows how Google works. We will make sure your ranking goes up through the use of white hat tricks.

Want to know how we can recover your website’s SERPs? Get in touch with us. Today.

3 Effective Digital Coupon Marketing Strategies

Online retail coupon marketing is perfect for attracting new customers as well as for retaining the old ones. Apart from encouraging new customers to buy, coupons are great for increasing the order value.

So does this mean every coupon marketing strategy is successful? Of course not.

The reasons behind the failure of coupon marketing can be many – ranging from benefits offered to coupon design to coupon timing. If any of your coupon marketing strategy has failed, you have to study in-depth the reason behind it. Let’s discuss how you can minimize the chances of your coupon marketing strategy yielding below par results as well as ways to optimize it.Digital Coupon Marketing Strategies

Offer analysis:

The first step of coupon marketing is to understand the value you are offering to the customers.

Generally, common offers include:

  • Free shipping
  • Discounts in terms of dollar value or percentage
  • Free items and external benefits

But it doesn’t necessarily mean that each of these coupons will yield equal results. Some of the offers may garner fabulous customer response while some may even fail to make minor flutter.

If you are new to the eCommerce business, you won’t know which offer will work. The only thing you can do is try out various offers, gather resulting data and then analyze the data. Based on the analysis of the data, you will know what coupons to design.

Optimize coupon design:

How your coupon is designed will also have impact on its success ratio. You can have similar coupon offers running consecutively for two months in running with different end results. If you are wondering why, generally it’s because of the coupon layout.

For example, if you are offering 10% flat discount and have the crux of the offer in small letters, visitors won’t even know you are offering the discount. But at the same time, if the coupon design is emphasizing on the discount in big letters, you will likely see high coupon usage ratio. So make sure that you are choosing optimum coupon design for the best results.

Coupon delivery:

Coupons can be delivered through many forms including,

  • Printed coupons
  • Coupon codes in emails
  • Coupon codes on websites
  • Coupons on social media sites
  • Coupon codes in text messages
  • Mobile Coupon Marketing

Depending on the target audience, you should select the best coupon delivery method. If most of your target audience are Facebook users, reach out to them through Facebook, or just send them a customized email if you have their email address registered with you. You can even keep track the best method of delivery by gauging the success of each method of coupon delivery.

Let us know your coupon code requirements. Our Custom eCommerce experts can customize your ecommerce store with effective coupon code engine and provide you the best e-coupon marketing plans. To learn more about how Ydeveloper can help creating your coupon marketing program, request a demo!

6 eCommerce Situations to Avoid If you Want More Sales

How many times has it occurred to you that you open an ecommerce webstore and close it instantly as the design doesn’t click with you or you find it too intricate to navigate? Do you want your visitors to go through the same practice? Of course not because finally it will cost you sales.

Just go through the next six eCommerce mistakes to know how you can avoid such circumstances and rise ecommerce sales:

Improve eCommerce Site to Increase Sales

Invisible search box:

Search functionality is very important as it helps visitors find the exact product they are looking for. If your search box is user-friendly but not visible to the visitors right away, little good it will do. Make sure that the search box is visible on each of the pages, including inquiry form.

Complicated filters (Faceted Navigation):

Along with the search functionality comes various filters such as new products, low priced products, different brands and so on. If you wish to offer outstanding user experience, you need to offer simple yet intuitive search functionality and easy-to-use filters is one such feature. Make sure that the search filters are simple yet effective; they should aid in navigation not hamper the process.

Out of stock:

Although it’s great to have out-of-stock sticker for the products you don’t have on hand, little does it do in way of customer satisfaction. Of course you can’t help it when you don’t have the product on hand but you can definitely add “Notify me when the item is in stock,” which will definitely go a long way in soothing your disappointed visitors.

Low-quality images:

Low-quality images are sacrilege when it comes to eCommerce business. It’s only through the product images customers can make an informed buying decision. For higher sales, you have to make sure that the images are of high quality. Also, don’t just upload a single image for a product; upload multiple shots from all possible angles to offer better information to the visitors.

Inadequate product overview:

Visitors love quick product overview feature because it offers them a chance to scan the catalog quickly. It also makes the browsing process easy for them because they don’t need to leave the category or search results’ page. If you aren’t offering product overview or are offering inadequate product overview, it could be one of the major reasons of low sales numbers. So tighten up your belt there.

Hidden shopping cart:

There are two main types of shopping carts – one that appears every time an item is added, and second which only notifies whenever an item is added. If you are using the latter, you need to change it pronto. A customer should always known what he/she has purchased until then – unless you want rising cart abandonment ratio.

Use Ydeveloper’s Custom eCommerce Platform, it is fully customized and ensure you the best quality. Do you know any other reasons for low sales numbers? Comment here to share it with us. Now.