Customer is the king. Though it may seem the most clichéd line of the century, it still holds too much weight in the eCommerce space. However, most small businesses take client’s perspective with a grain of salt. Consequently, their eCommerce business suffers. If small business really want to make a cut in the eCommerce space then they should really consider other successful eTailers who are good at attracting customers in big numbers. Figure out whether your small business is making any of these big eCommerce mistakes.
1. Not informing customers about your store’s uniqueness:
The most common mistake small eCommerce businesses make is that they fail to state a clear value proposition. Small wonder they get lost in a sea of eCommerce sites. There are more than 200,000 eCommerce sites in the United States alone. Powerful ecommerce store development and customization should give customers a reason to shop on your online store.
Find out what makes you stand apart from your competition:
- Is it your superior product selection?
- Is it your customer service?
- Is it your economical prices?
- Is it your loyalty or reward program?
Zero down on the one that makes your eCommerce store tick, and then play it up with eye-catching headlines and short copies throughout your site.
2. Displaying Low Quality Product Images:
In the online world, images do the selling. As the customers cannot touch and feel the product, the quality of the images should be powerful enough to impress the customers. Moreover, it should have the flexibility to enlarge the image as well, as you can view it from multiple angles.
Plus, your product description should contain all the information that a customer is looking forward to such as:
- Available colors and sizes
- Anything unique or beneficial
3. Not giving due weightage to Customer Trust:
Everyone knows and trusts eCommerce giant Amazon. Why? Because it offers a secure payment gateway. But small business owners have to do a lot more to attract customers. For instance, for their secure payment gateways they need to show authentication logos and other credentials, as shoppers keep looking for signs to ensure that they are entering a secure payment. So small businesses should include a padlock icon and https URL prefix, and recognizable authentication logos from a trusted SSL certificate authentication provider like VeriSign, Comodo, or Godaddy.
In case your site isn’t verified by a trusted authentication source, customers may not entrust their credit card or bank account details to you.
Other factors that help build consumer trust include modern, clean design and a customer review system that helps shoppers read and leave reviews of products and services.
4. Ignoring Checkout Process
You may have come up with a great site, but if your checkout process is confusing and complex, all the product listing, compelling descriptions and advanced security measures won’t be enough to attract customers.
So, ensure that your checkout solution is streamlined and simple for customers like Amazon did it for its customers. The retail giant’s one-click ordering system makes it easy to buy and encourages repeat business.
Plus, make shipping rates and policies easy and clear, and also have proper return policies and customer service contact information for all channels possible – phone, email, or even instant chat.
By executing these best practices your small business can achieve big gains in eCommerce.