It’s an era of social media. Literally. Having a strong social media marketing idea is more important than sending out flyers to prospective customers. Twitter is one of the top social network that you can use to push up your sales. Are you wondering how? Read on to find out.
- Create Twitter Content Calendar as a part of your Social Content Calendar
If you don’t know what to tweet daily, set up a Twitter content calendar to help you along. For example, on Mondays you can launch Twitter-only promotions and include offer codes exclusively for followers; on Tuesdays, you can share your product’s information through images or videos; and so on.
- Embed Twitter widget on website
Make it easy for visitors to share your products on Twitter by embedding Twitter into your website. Use Twitter’s embed options such as Timeline, Tweet button and Follow button to make your content easy to share.
- Link your email account with Twitter
When you have an email account linked with Twitter, you will be able to import customer list into your Twitter account. Once you do this, Twitter will help you identify new prospective followers.
- Follow customers
Take interaction with your customers to the next level by interacting with them on Twitter. Follow them and engage with them on the platform.
- Retweet relevant content
If you come across content that your users may find helpful, do not hesitate to retweet it. They will definitely appreciate it.
- Use hashtags in Tweets
Hashtags are great to group content according to the topics. So find existing conversations relating to your products and brand through hashtags. Or you can start a new conversation using new hashtags.
- Garner feedback
To improve your business, you have to know what you customers think of you. So ask the right questions to your customers to garner feedback, and use this information to improve overall user experience.
- Use Twitter for customer service
It’s highly likely that majority of your customer base is on Twitter. So be available to your customers through Twitter. They should feel free to approach you anytime on Twitter.
Do you use Twitter innovatively to boost your eCommerce business? If so, tell us how.