Has the eCommerce fever caught up with you? Do you want to expand your business and start selling online? If so, you have got options. Either you can set up an independent eCommerce store or start selling on various platforms.
Let’s look into all the options right now.
Another form of selling is through eCommerce stores. Unlike on eCommerce platforms, here the eCommerce merchant will need to do everything – right from designing of the store to inventory to marketing to payment gateway. Usually, if you are thinking to sell through your own eCommerce store, you will need to hire an eCommerce developer who can develop the store according to your requirements. Although through this business model you won’t need to pay any monthly fees or commission, the initial outlay is big. But if you are looking to create a brand, nothing beats having an eCommerce store.
Following are the advantages of eCommerce stores:
- Highly customized store according to the target audience
- Full control over each and every aspect of the store
- Strong branding opportunities
- No monthly fees or commissions
Platforms / Marketplaces:
If you are a new eCommerce merchant without a strong base of customers, selling through various eCommerce platforms makes a lot of sense. By eCommerce platforms, we mean Amazon, eBay, Yahoo and many more. When you choose to sell through these platforms, you just have to set up a seller account. Infrastructure such as payment gateway and shopping cart are offered by the platforms. Selling through eCommerce platforms is the best thing you can do when you are new to eCommerce industry because you get access to high-end technological infrastructure at the nominal costs. Moreover, you won’t require to spend a small fortune to attract the target audience. The only thing you need to do is upload the product information, and the customers will find you. To sell through the platforms, you will just need to pay a set monthly fees and a small percentage of commission on every sale you make.
Following are the advantages of eCommerce platforms / marketplaces:
- Better technological infrastructure
- No need to do individual marketing
- Highly affordable
- No maintenance costs
If you are wondering which is the best option for your business, get in touch with us. After looking into your business plans, we will guide you toward an appropriate option.