Google Analytics Unveils “Enhanced eCommerce” Feature

To help eCommerce retailers better, Google Analytics has a brand new feature called “Enhanced eCommerce”. The new feature, which will offer deeper insights into visitors’ behavior, will offer new data about customer behavior as well as a method to measure the effectiveness of eCommerce merchandising activities. Some of the new functionality of the new feature are as follows: Google Analytics Unveils Enhanced eCommerce Feature

  • A new range of funnel-based reports that will help you consider the products that sell well and the ones that are abandoned frequently
  • The section of the website where most shoppers drop off in your shopping funnel
  • Ability to create data-rich user segments that help you dig deeper into your customers shopping experience
  • In-depth insights into on-site promotions
  • Ability to create customized product lists and product landing pages to help you measure user engagement

Customizable funnels:

Through customized funnels, you stand a better chance to find out problem areas of your website. When you cross-reference new customized funnels with traditional Google Analytics, you will get to know if visitors drop off before registering and if customers from different regions react different when browsing through your eCommerce store.

Granular product ID dimension:

Shopping Behavior Analysis in Google Analytics
Shopping Behavior Analysis in Google Analytics

Through Enhanced eCommerce, you will gain access to data-driven, actionable reports. You will be able to see how many visitors viewed specific products, how many of them added/removed a product from their shopping cart and so on. You can also track conversions at the product level, average order value, and refund actions. Some of the advanced reports include:

  • Shopping behavior reports, which will help you evaluate the performance of entire purchase funnel
  • Checkout behavior report, which will help you identify the paths that your visitors take through the checkout process
  • Product performance report, which offers granular look at individual products and their performance in sales funnel
  • Product list performance report, which enables you to measure the sales impact of grouping products together using dimensions such as product list position and product list name
  • Coupon and affiliate marketing report, which enables you to track transactions that include coupons and conversions from affiliate marketing

You can share your feedback for this new Google Analytics feature.

Yahoo! Introduces Advanced Yahoo Stores to Grow your Business

Recently Yahoo! announced the launch of Yahoo Stores to help eCommerce merchants start and build their online businesses in a jiffy. The store format comes with a re-imagined, next-generation version, offering a powerful and streamlined platform to small business owners.

The new eCommerce format from Yahoo! eliminates the wastage of time, which could amount in weeks, that’s generally spent in setting up the store. eCommerce merchants, instead, can get their online store up and running in less than couple of minutes.New Yahoo Stores Launch

Apart from being easy to use, the new format offers a range of features, including:

  • Seamless payment processing method that’s PCI compliant, connecting the merchant directly with a payment service
  • Automatic SEO from day one, including relevant keywords in website’s URLs, concise descriptions of the website’s content and more
  • Effective product catalog schema and tools for easy promotion of products
  • Flexibility to choose right store theme with storefront designs
  • Responsive web designs that will respond and adapt across mobile phones, tablets and desktops fluidly
  • Easy editing features for titles, pictures, descriptions and more
  • Live Web Insights for mobile business owners, offering them the functionality to manage their websites from anywhere
  • Real-time analytics for web and mobile to help them monitor traffic and sales

If you wish to take advantage of this new feature and aren’t sure how to go about it, do not hesitate to contact us for Yahoo Store experts.

Tips To Improve Mobile eCommerce

Mobile eCommerce, or mCommerce, is one of the fastest growing market. According to Goldman Sachs, global mobile eCommerce will reach $638 billion by 2018, which equals to global eCommerce sales of 2013. Mindboggling, isn’t it? Looking at these numbers, there’s only one conclusion: if you are a retailer looking for exponential growth, you have to offer mobile eCommerce to your customers. There are no two ways about it. When we talk about mCommerce, the next thing that will come to your minds is, how to do it? That too is easy.

Just read on to see how.

Responsive design1. Responsive design: The first thing you need is the responsive web design. This will make sure that your website or online store is rendered flawlessly irrespective of the device that’s being used by the users. However, if the majority of your users use a particular device, it will make better sense to have a special website for that device. For example, if majority of your traffic is from iPhone, having a special mobile site for iPhones will be a great business decision.

Search function2. Search function: Your website or online store definitely needs a search function, and that too above the scroll line. This will ensure that your customers are able to look for the items of their choice without any problem. Also, when you offer advanced search functions such as sorting according to price and categories, it will enhance their shopping experience. Remember to make search results, including images and text, easy to read.

Location finder and contact information3. Location finder and contact information: Today is the era of unified shopping experiences. You need to offer functionalities that enable users to enjoy a seamless shopping experience between your brick-and-mortar store and an online store. Through location finder, you are offering your users an option to visit your physical store. When you display your contact information, you are making yourself accessible to your customers – improving your customer service.

Product customization4. Product customization: Certain products need customization, especially products such as apparel. Make product customization easy for your mobile users by offering them options such as color combinations, design options, sizing, pricing and delivery options. The most relevant example of this feature is Gap. It allows mobile users to mix and match different apparels on their mobile device to help them visualize how their purchases might look.

Ratings and reviews5. Ratings and reviews: According to Search Engine Watch, 85% of consumers read reviews for local businesses; while Dimensional Research reported that 90% of consumers say that positive online reviews had a direct impact on their buying decision. After considering these numbers, do you think it’s a smart decision to ignore ratings and reviews of your satisfied customers? If yes, think again.

Do you have any more mCommerce mistakes to share with us?

Yahoo! Launches Live Store Badges To Gain Users’ Trust

In an attempt to gain users’ confidence, Yahoo! recently announced the launch of Live Store badge program. The goal of the program is to showcase eCommerce merchants’ achievements such as web traffic, number of engaged visitors and so on. The badges will be awarded based on the data from Yahoo Live Web Insights.

“Yahoo Small Business Head of eCommerce wrote in a blog post. “Using this data, we’ve created a set of awards that merchants – both large and small – can highlight to potential customers. The current awards include: Engaged Visitors, Loyal Following, Top Destination, Pro Seller, Easy Shopping, and Secure Checkout (available to all Yahoo stores).”

Engaged Visitors Yahoo BadgeWhile consumers are familiar with the big name stores, building trust can be more difficult for the small and medium-sized business that is operating online, and is a crucial step in creating customer engagement and willingness to purchase. Yahoo’s Live Store badges program gives online merchants a valuable tool to establish and build trust based on real-time data.”

Based on the current criteria, it’s quite possible that a merchant participating in the program may not get any badge because the badges are only awarded to top rated or performing sites. However, they will get the trust badge. Moreover, eCommerce merchants using Yahoo’s eCommerce platform will automatically get a badge because they use Yahoo’s checkout encryption.

Let’s have a look at the different types of badges launched under the program.

  • Engaged Visitors badge: This badge will be awarded to merchants whose stores encourage shoppers to spend more time there compared to other similar stores.Loyal Following Yahoo Badge
  • Loyal Following badge: This badge is for the online stores who attract repeat customers relatively more often.
  • Top Destination badge: Designed for popular stores, this badge will be awarded to those stores that get relatively more visitors than similar stores.
  • Easy Shopping badge: This badge is designed for stores that offer easy shopping experience to users – resulting into higher conversion rate.
  • Pro Seller badge: As the name suggests, this badge is for stores that receive relatively more orders than the other similar stores.
  • Secure Checkout badge: Every qualified merchants using Yahoo’s eCommerce platform will receive this badge. Sellers using other platforms won’t receive this badge.

The badges appear at the bottom of a participating seller’s website, and it can be expanded to display what the badge actually means.

Yahoo Live Insights is already integrated with major eCommerce platforms, including:

Unfortunately, Yahoo Live Insights’ mobile application currently works only on iPhone.

Why Should You Have Multiple eCommerce Stores

Are several of your peers having multiple eCommerce stores? Are you wondering why they are doing so? The reason is simple: higher sales and profitability.

Want to have a look in detail? Read on.

Different Languages:Multistore eCommerce - Multiple Languages

If you are planning to take your business global, you will need to engage with the customers in their native language. It becomes bit difficult to use a single website to connect with such a large audience target. In this situation, it’s better to have multiple websites/store in the native language of each target audience. You can even set up the stores with different look and feel, depending on their culture and behavioral pattern.

Different Audience:

Multistore eCommerce - Multiple AudienceAre you targeting various segments of the market simultaneously? Again, you will need different stores for it. For example, if you are selling office supplies, you will probably need one store for commercial clients and other stores for educational institutions, government agencies, and individual customers. Also, the content and design of each store will differ according to the target audience.

Multistore eCommerce - Multiple ProductsDifferent Items:

If you are selling various products to various target audience, it makes better sense to have separate stores for each of those items. For example, if you are selling pet supplies. For a powerful marketing strategy, you can have different websites/stores for dog owners, cat owners, and a general pet supply store. You can design special layout, product catalogs and offers for each of the stores.

Multistore eCommerce - SEO Strategy

Different SEO tactics:

Having multiple stores is great from a SEO perspective. If you are selling totally different items, having different domain names, landing ages, marketing and descriptions will yield high organic traffic. Even if you are selling same items through multiple stores with different domain names, landing pages, marketing and descriptions, you will see your sales and profits booming.

Are you looking to set up multiple eCommerce stores? Contact us today and we will be more than happy to help you.