In this era of advanced technology, not having a responsive online store design is akin to having a brick-and-mortar store without an entrance door. Through responsive design, a website/store adapts to the user’s device by re-sizing navigation and images; but the problem arises when the website adapts to the user’s device in a manner similar to that of desktop website. For example, a desktop website displays 7 categories, 10 subcategories in each category, lengthy product description and social media icons. Now all this elements are displayed on the mobile site too. Just imagine how cluttered it will look. So here the merchants needs to know how the responsive design of their store is rendering on each device.
Let’s have a look at top five elements that make the responsive designs unique and attractive.
Usually a header for any website or store contains brand identity, global navigation, search forms and key promotions. On eCommerce stores, it also includes category and subcategory navigation. This all looks great on desktop website because there’s quite a bit of space on the screen, but the same style of header will look horrible in smartphones. The reason? Smartphones do not have as much screen space as desktops have. So when you are implementing a responsive design, you have to decide which elements you want to render in tabs and smartphones. To put it simply, your mobile store shouldn’t look cluttered and messy. It should look as good as it does on a desktop.
When an eCommerce store is rendered on smartphones, many times call-to-action buttons are moved down. So when a user is browsing the store on a mobile, he/she won’t be able to find buy button unless he/she scrolls down. To improve the mobile sales, you have to prioritize call-to-action button by putting it on the top of the mobile page.
While rendering a desktop website into a smartphone, the images shouldn’t shrink into tiny thumbnails because that spoils the entire user experience. If you are short of space, better remove the clutter because having attractive images is a must if you are looking for high mobile sales.
Finger-friendly Links and Buttons
It will definitely pay to remember that fingers aren’t as precise as mouse. So if the mobile store is rendering small navigation icons that can be executed precisely only by a desktop mouse, you are opening yourself to higher bounce rate. Make sure that the design of the mobile store is finger friendly.
As we said earlier, it’s not necessary to display each and every element of the website on all devices because every device has different screen size. What looks as a minimalist design on desktop will look cluttered on a mobile screen. So make sure that the store only renders those elements that are necessary for an outstanding user experience, depending on the user device.
Do you want to create effective and powerful mobile commerce store with responsive design? Get in touch with us and we will be more than happy to help you.