Retaining an existing customer costs fraction of what you spend in acquiring a new one. Wouldn’t it make a better business sense to go that extra mile to retain your current customers than running to acquire the new ones? Mind you, we aren’t talking about ignoring the new customers. We are just talking about how your existing customers shouldn’t be ignored because you are too busy acquiring the new ones. Now the question arises, how will you retain them? Usually an optimized “Thank You” does the job. Making them feel valued and offering them 100% satisfaction will ensure that they will return to you again and again, and that too without you requiring to spend a small fortune on them.
If you are wondering how you can optimize the “Thank You” pages, just go through the following tips:
To encourage your customers to visit the store again, you have to constantly engage them. If they have downloaded an eBook from you, suggest them to subscribe to your blog. If they have purchased a Tee from you, suggest them to subscribe for new arrivals or deals and discounts emails on Tees.
Create special referral programs for your customers. Encourage them to share their experience on various social networking sites by offering them special points. Offer recurring discounts on every new purchase. And don’t forget to mention these details on the Thank You page.
New Customer discount
Did you just receive a new customer? Make sure they love you by offering them special new customer discount. Also, you can recommend them tempting products on the “Thank You” page to make sure they pay you a visit again in short period of time.
Links to relevant content
Provide links to interesting and relevant content right on the Thank You page. If a customer has asked information about some policy and procedure of your store, offer them FAQ page and most popular topics.
To retain the customers, you have to know what they think about you. Include a short survey asking relevant questions. But please make sure that the survey is short, otherwise the customers will likely unsubscribe to email and promotional alerts.
As you might already know, customer testimonials carry a lot of weight. So prominently display how your customers love you on the Thank You page. This will reaffirm the customer’s decision of buying from the right place.