Change is the only constant factor, especially in the eCommerce world where every day new features and applications are invented to make the overall shopping experience sophisticated and advanced. It’s quite easy to purchase a domain and set up a store on Yahoo!, but it takes lot of work to differentiate yourself from your competitors.
With redesigned Yahoo! Store, you are:
- Giving a new lease of life to your store
- Attracting more customers
- Differentiating yourself from your peers
- Strengthening your business’ image
Yahoo! Store is packed with tons of user-friendly features that allow eCommerce merchants to customize shopping cart, design templates and much more on their own. However, if you don’t have patience or any inclination to do it yourself, you can always hire a developer for that.
If you are opting to do it yourself, following are some of the tips that will come in handy.
1. Yahoo! SiteBuilder
This tool from Yahoo! is quite helpful to small business for customizing a Yahoo! Store. It allows you to change design, layout and links all by yourself. To build sections and product pages, feed product data into the Catalog Manager and then import that into SiteBuilder. You can modify information and fields in the checkout process as well as company logo through the Store Manager Order Form.
2. Customize Icon buttons
3. Customize Yahoo! Checkout
As I said earlier, you can customize each and every aspect of your Yahoo! Store, including the checkout process. Customize the checkout flow and the checkout page confirmation to offer unique shopping experience to your users.
4. Images and description
Images and the description on your store should reflect what your business is. So invest bit of your time for writing clear, apt descriptions for your store. Enhance image for better clarity and easy visibility. Position the content in such a way that it deeply impacts the readers.
Branding is a must if you wish to set yourself apart from your competition. Add your logo and special color, change fonts and other design elements to create your own unique brand on the store. If you don’t have strong design skills, better hire a professional who knows what to do and how to do it.
Redesigning your Yahoo! store is quite important if you wish to make the most of Yahoo! marketplace. If you are starting up the business on a shoestring budget, better research and learn how to customize the store. But if you have a decent budget for setting up the store, hire a developer without any second thoughts.