The month of April has been quite happening for Facebook, YouTube and Yelp who have introduced new features to help marketers on their Social media platforms reach their target audience quickly with minimum fuss.
Let’s look at these changes.
On April 30, Facebook announced that it expanded its Audience Network to help advertisers extend their campaigns beyond Facebook and into other mobile apps. The Audience Network will enable businesses target their audience with personal and relevant ads with Custom Audiences, core audiences and lookalike audiences. Ads in the Audience Network will be delivered in three creative format.
Facebook said as the feature is new, the current performance will vary but it expects to see improvement in the performance as more ads, apps and publishers are added into the system.
Introduction to a video is quite important. With a distinctive start to your videos, marketers can easily build and strengthen their brands that can be easily recognized by your audience. With the help of YouTube’s new feature, marketers can now automatically add an intro video up to three seconds to the start of every video on the channel.
If you are a marketer and wish to add the intro video, you will need to follow the steps mentioned below:
- Upload your three-second intro video to your channel as an unlisted video.
- Go to your channel’s InVideo Programming page and click “Add a channel branding intro”.
- Select the intro from a list of eligible videos.
- Select which videos you want the intro to appear on. Here you can choose whether to add it to all of your videos, or just the ones you’ve uploaded after a certain date. You can always remove or change the intro later if you wish to.
However, please remember that businesses won’t be able to use the intro videos as ads, sponsorships or product placements.
In April, Yelp too announced the new addition to its business information page with the attribute: “Accepts Bitcoin: Yes”. This information will be added to the below mentioned information that’s currently offered by Yelp:
- Does the restaurant deliver?
- Is that mechanic open?
- What’s the dentist’s phone number?
- Does the bowling alley accept credit cards?
- Is it friendly for dogs?
- Does the place have a “hipster” ambience?
- Did this restaurant receive an “A” grade in its latest hygiene inspection?
As a business owner, you can add this bit of information to your page by looking into your free business owner tools on biz.yelp.com and update the same over there. Consequently, consumers who use Bitcoin for transactions will be able to visit your place of business without any further questions.