At the recent Facebook’s developer conference in San Francisco, Mark Zuckerberg unveiled a new feature that will allow users to log into apps without sharing their identities and personal information, such as birthday, friends list or email address, with the app developer they don’t trust. Earlier the app developers had access to this information.
While talking about the company’s new mantra, move fast with stable infra, Zuckerberg conceded that it’s earlier mantra of “move fast and break things” led to the creation of culture wherein quick-witted, fast-moving engineers turned into “hackers” that put the company’s best interests above what users wanted. In the past, Facebook has introduced features with loopholes.
The new feature, which promotes the new mantra of putting people first, will enable Facebook users to have better control over what is being shared with the app developers.
During the conference, Zuckerberg also unveiled a new product called Audience Network, which is designed to give Google a run for its money. Audience Network will allow the Facebook advertisers run their promotional campaign on mobile devices. For example, when you opt for the Audience Network, your advertisement will be displayed on a mobile game that a Facebook user has downloaded on his/her gadget.
“Everything is going mobile right now, so in order to compete with companies like Google, it needs to have a strong mobile app, which it already does, and a strong way of delivering mobile advertising — not just within Facebook but across a network of mobile apps,” said Debra Aho Williamson, an analyst with research firm eMarketer. “It’s going to make it so that advertisers don’t have to reinvent the wheel every time that they advertise. They will be able to go to just one source, one network and distribute it widely.”
According to the eMarketer, Facebook had a 16% share of the $9.7 billion U.S. mobile advertising market in 2013, while Google at 41%. In 2014, the research firm expects Google’s share to decline to below 38% and Facebook’s share to reach 18%.