How Can Entrepreneurs Implement Effective Social Media Marketing Strategies

Social media marketing is no longer an option for entrepreneurs, especially for the smaller ones. For better customer engagement and effective building of customer base, small businesses need to be proactive on various social networking platforms. If you want to know how you can implement effective social media marketing strategy, read on.Effective Social Media Marketing Strategies

1. Create a strategy on paper: The first step is to create a comprehensive social media marketing strategy on paper. Set your goals, objectives and channels that you are planning to use. Be specific about your target audience and the type of content you are planning to use.

2. Initiate discussions: Once you have zeroed in on your target audience, select the relevant networking platform to start a lively discussion on the community forums. Ask meaningful questions to engage them and offer answers to their queries.

3. Garner feedback: Use social networking platforms to connect with your customers. Ask about their experience of using your products and encourage them to share their experience with their friends and family members.

4. Use limited platforms: Start your social media marketing strategy focusing on handful of the platforms, and then expand to cover the remaining platforms. This will help you grow quickly and easily.

5. Hire professionals: If you are already busy handling core functionalities of your business, it’s better to hire a professional agency as implementing the strategy would require lot of time, resources and expertise.

6. Spend time regularly: The time you spend on social networking platforms is productive, and so spend at least couple of hours daily to interact with other like-minded people to build your influe
nce.

Do you want to know what more you can do to become an influencing voice of the industry you are operating in? Contact us and we will help you.

Comprehensive Tips To Redesign Yahoo! Store

Change is the only constant factor, especially in the eCommerce world where every day new features and applications are invented to make the overall shopping experience sophisticated and advanced. It’s quite easy to purchase a domain and set up a store on Yahoo!, but it takes lot of work to differentiate yourself from your competitors.

Yahoo Store Redesign Tips

With redesigned Yahoo! Store, you are:

  • Giving a new lease of life to your store
  • Attracting more customers
  • Differentiating yourself from your peers
  • Strengthening your business’ image

Yahoo! Store is packed with tons of user-friendly features that allow eCommerce merchants to customize shopping cart, design templates and much more on their own. However, if you don’t have patience or any inclination to do it yourself, you can always hire a developer for that.

If you are opting to do it yourself, following are some of the tips that will come in handy.

1. Yahoo! SiteBuilder

This tool from Yahoo! is quite helpful to small business for customizing a Yahoo! Store. It allows you to change design, layout and links all by yourself. To build sections and product pages, feed product data into the Catalog Manager and then import that into SiteBuilder. You can modify information and fields in the checkout process as well as company logo through the Store Manager Order Form.

2. Customize Icon buttons

With icon button options, you can customize up image, next image, show order image, home image, info image, privacy policy image, help image, search image, index image, download image, register image, request image, email image and mail image. And you can do all this without knowing anything about HTML.

3. Customize Yahoo! Checkout

As I said earlier, you can customize each and every aspect of your Yahoo! Store, including the checkout process. Customize the checkout flow and the checkout page confirmation to offer unique shopping experience to your users.

4. Images and description

Images and the description on your store should reflect what your business is. So invest bit of your time for writing clear, apt descriptions for your store. Enhance image for better clarity and easy visibility. Position the content in such a way that it deeply impacts the readers.

5. Branding

Branding is a must if you wish to set yourself apart from your competition. Add your logo and special color, change fonts and other design elements to create your own unique brand on the store. If you don’t have strong design skills, better hire a professional who knows what to do and how to do it.

Redesigning your Yahoo! store is quite important if you wish to make the most of Yahoo! marketplace. If you are starting up the business on a shoestring budget, better research and learn how to customize the store. But if you have a decent budget for setting up the store, hire a developer without any second thoughts.

Tweaks in Facebook, YouTube and Yelp

The month of April has been quite happening for Facebook, YouTube and Yelp who have introduced new features to help marketers on their Social media platforms reach their target audience quickly with minimum fuss.

Let’s look at these changes.

Facebook:

On April 30, Facebook announced that it expanded its Audience Network to help advertisers extend their campaigns beyond Facebook and into other mobile apps. The Audience Network will enable businesses target their audience with personal and relevant ads with Custom Audiences, core audiences and lookalike audiences. Ads in the Audience Network will be delivered in three creative format.

Facebook said as the feature is new, the current performance will vary but it expects to see improvement in the performance as more ads, apps and publishers are added into the system.

Facebook Audience Network Update
Facebook Audience Network Update

YouTube:

Introduction to a video is quite important. With a distinctive start to your videos, marketers can easily build and strengthen their brands that can be easily recognized by your audience. With the help of YouTube’s new feature, marketers can now automatically add an intro video up to three seconds to the start of every video on the channel.

If you are a marketer and wish to add the intro video, you will need to follow the steps mentioned below:

  1. Upload your three-second intro video to your channel as an unlisted video.
  2. Go to your channel’s InVideo Programming page and click “Add a channel branding intro”.
  3. Select the intro from a list of eligible videos.
  4. Select which videos you want the intro to appear on. Here you can choose whether to add it to all of your videos, or just the ones you’ve uploaded after a certain date. You can always remove or change the intro later if you wish to.

However, please remember that businesses won’t be able to use the intro videos as ads, sponsorships or product placements.

Yelp:

Yelp Now Accepts Bitcoin
Yelp Now Accepts Bitcoin

In April, Yelp too announced the new addition to its business information page with the attribute: “Accepts Bitcoin: Yes”. This information will be added to the below mentioned information that’s currently offered by Yelp:

  • Does the restaurant deliver?
  • Is that mechanic open?
  • What’s the dentist’s phone number?
  • Does the bowling alley accept credit cards?
  • Is it friendly for dogs?
  • Does the place have a “hipster” ambience?
  • Did this restaurant receive an “A” grade in its latest hygiene inspection?

As a business owner, you can add this bit of information to your page by looking into your free business owner tools on biz.yelp.com and update the same over there. Consequently, consumers who use Bitcoin for transactions will be able to visit your place of business without any further questions.

How To Deal With Unhappy Customers On Social Platforms

As companies use social media platforms such as Facebook and Twitter to connect and engage with customers, the same platform is being used by the customers to voice their complaints. Although the complaints may be reasonable, they are usually expressed in the worst possible ways.Social Media Reputation Management

To convert unhappy customers into the happy ones, you first need to understand their behaviour and then act accordingly. There are basically five types of customers.

Let’s look at their behaviour and discuss how you can handle them.

  1. Meek customers: Generally, these customers don’t complain. To identify them, check their history; you will rarely find any complaints from their side. If you manage to get a complaint from them, it means you have really pushed them to the edge. Solve their problem and apologize on the social channel. This will turn them into a passive brand advocates.
  2. Aggressive customers: This type of customers are always ready to complain, usually loudly and at length. But if you solve their problem quickly and efficiently, they will be equally vocal and prolific brand advocates through all the social channels. While trying to pacify them, do not use excuses or aggression. Agree with them that the problem exists and reassure that you will do everything to solve the problem.
  3. High roller customers: These customers want to have best of everything and they are even ready to pay top buck for it. When they have a problem, they would be reasonable unless they are hybrid of the aggressive customers. As they are always more interested in the end result, listen to them respectfully and actively. Quickly acknowledge the issue online and go offline to solve the problem.
  4. Opportunist customers: Opportunist customers are not only interested in solving the problem but they also want to have something to which they aren’t entitled. It’s easy to identify them when they you receive constant “not good enough” responses from them when you are trying to solve their problem. To deal with them, you need to remain unfailingly objective and use accurate quantified data. Ask them what you can do to satisfy them.
  5. Chronic complainer customers: These customers are never satisfied. There’s always something wrong with your products and services. However, if you manage to gather extraordinary patience and solve their problem with extreme courteousness, they tend to be good customers and will tell others about your positive response.

3 Ways To Reduce eCommerce Shipping Costs

Shipping costs can make or break a deal when it comes to eCommerce, especially when you have to ship huge items. For small items, retailers are increasingly offering free shipping and so it becomes all the more important to control this cost.

You can cut down the shipping costs through three ways. Let’s discuss those ways.

Reduce eCommerce Shipping Costs
How to Reduce Shipping Costs

Negotiate rates

If you are already having a shipping carrier, negotiate the shipping rates. Follow the following steps for successful negotiation.

  1. Review and research: Before you approach your shipping carrier, conduct little bit of research. Check your shipping bill history and see the extra fees that are being charged to you. See how you can cut back on them, and if you can’t, negotiate the rates for those fees. Also, see what charges other carrier services are offering.
  2. Call your current carrier: For negotiating, don’t resort to emails. Better call them or visit them personally. Speak to manager or a representative who has the authority to approve new shipping rates.
  3. Ask for discounts: Just ask for lower shipping rates without beating around the bush. Ask for discounts on accessorial fees, remote deliveries, dim divisor, fuel surcharges and any other extra fees that are being charged to you. You can even ask for contracts if you are fine with locking yourself in for yearly or multi-year contracts.
  4. Name competitors: If you are aware of the competitors offering lower shipping charges, let your carrier know. They should be aware about other shipping carrier options available to you.
  5. Growth potential: Let the shipping carrier know how much business they could get with the growth in your business. If they want your business, they will try to match your proposal.
  6. Ask suppliers to use your shipping account number: Inbound shipment along with outbound shipment will boost your volume, empowering you with better credibility for shipping negotiation.
  7. Shift to cheaper shipping carrier: If your current shipping carrier refuses to negotiate for lower charges, do not hesitate to jump over. Your main goal should be lower shipping charges and not networking.

Compare

You should always look around for better deals. Sticking to one carrier is as good as being an ostrich with a head buried under the sand. Don’t be an ostrich. Compare the rates and choose the appropriate option. For example, if you need to deliver a package in 2 days, paying for 2-day air parcel delivery doesn’t make sense when FedEx guarantees 2-day delivery service at much lower rate.

Fulfillment process

Through fulfillment services that warehouse, package and ship orders for you, you can save time and money. Services like Shipwire that can warehouse, pick, package and ship your order are also great. The point to be noted over here is, although these services do not necessarily help you save money on the actual rates, they are great for saving you ton of time that can be reinvested in managing and marketing the online store.