Twitter is a good alternative to Facebook when it comes to low cost social media marketing strategy. Although most of the businesses believe that social media moves too quickly to let SEO experts leverage it properly, they couldn’t be more wrong. Let’s have a look at the top five tips to optimize your Twitter marketing strategy.
Username: Your chosen moniker is quite significant when it comes to Twitter. So spend little bit of time to find a perfect username that reflects what you are and what you want to convey. If you fail to choose the name properly, your followers won’t take you seriously – jeopardizing your entire Twitter marketing strategy.
Grab attention: When it comes to Twitter, you have to grab your readers’ attention in first 42 characters as the attention span of most of the users is quite short. The messages on Twitter can’t exceed 140 characters, making it necessary for the users to be brief and concise. So make sure that your tweet is worthy enough to grab your readers eyeballs.
URL shortener: To enable you to put more content in your tweet, Twitter users tend to use URL shorteners provided by Google and Bit.ly. Stop using these shorteners as they do nothing to leverage your SEO-optimized URLs. When you use your own URLs, the keywords of the URL will get indexed and they will help to push up your SEO rankings.
Keywords: Contrary to popular belief, keywords are still important. They are still needed to help bots and human find and categorize the content they are looking for. So optimize your tweet keywords without much effort and gain higher SEO rankings.
Re-tweets: By giving importance to keywords in the tweets, you are already doing on-page optimization. But what about off-page optimization? For this you will need to find your niche and the people who share your passion in that niche. Look for their quality and informative tweets and re-tweet them. This will go a long way in making a difference to your off-page optimization efforts. Moreover, re-tweeting good content is a good way to popularize it.