The year 2013 saw a rising trend of mCommerce and this trend is expected to accelerate in 2014, reflecting the significance of the contribution of mobile commerce in the overall online sales. Consequently, having a mobile website is just half the job done. The other half of the job is to optimize it for maximum traffic and sales. Let’s discuss how we can optimize mCommerce for 2014.
Site performance: Currently mobile sites take nearly seven seconds to load. Google wants them to load in less than one second, and if it isn’t done, it will penalize those sites by making them less visible to mobile search users. This penalty could mean millions of losses in sales and traffic for a medium-sized company. Google is also asking companies to focus on content that can engage the visitors immediately.
Image optimization: Many businesses remove the images from the mobile website to improve the speed. However, this is the worst thing you can do to your mCommerce as it hampers user experience. So instead of removing the images, optimize those for faster loading. You can do so either by compressing the image files or by lowering the resolution of the images for mobile devices.
Responsive design: There have been many discussions about what is better: responsive design or mobile website? For 2014, responsive design is the clear winner. Reason? Google’s demand of mobile websites being loaded in less than a second, which is possible only in responsive design. As mobile websites will require at least one time consuming redirects, they are definitely out of question.
Social login and alternative payments: Usually mobile gadgets have a small screen and even smaller keypad, making the task of entering name, email address and contact information tedious and time consuming. You can simplify this process by adding social logins such as Facebook, Twitter and Google to the website and enabling users to log into your website through those social logins. For simplified payment process, you can use payment services such as PayPal and Payments by Amazon that allow shoppers to use stored payment card information to complete the checkout process.
App-like features: 2014 is the year of moving beyond mobile optimization. This year is expected to see the companies coming up with features that use mobile functionalities to enhance the customers’ shopping experience. For example, a website using the phone’s GPS to show what other shoppers from the same area liked or purchased. You need to come up with this kind of out-of-the-box features to offer one-of-its-kind shopping experience to your customers.