Restive, a web performance optimization solution, recently made a shocking revelation. According to its latest report, State of the Mobile Web, only 36% of the websites are responsive.
The study, which aimed to find out the readiness of the websites in the increasingly mobile-device-operating environment, found that 60% of the responsive websites are hosted on dedicated mobile sub-domains, sub-folder or domain names. Meaning, only 15% of all the websites are responsive to a single web address, i.e., they can be accessed from any device without any problem. In the age of mobile-savvy shoppers, these findings are no less than blasphemy.
What’s even more outrageous is, only 6% of the websites are fast, i.e., they meet higher website performance standards that Google normally expects from every website.
“It’s hard to believe that almost 4 years after Responsive Web Design and 10 years after Web Performance Optimization came to prominence, there is still very low adoption of these important techniques. Websites need to be both Responsive and Fast to deliver an awesome experience for mobile users and we’re currently working on user-friendly tools and technologies to help Web designers and developers make this happen sooner rather than later,” said Obinwanne Hill, founder and CEO of Restive LLC who is also the author the report.
If your website is one of those which isn’t responsive and caters only to desktop users, it’s high time to adapt to the new breed of mobile users. Otherwise, be ready to lose your business.