Have you ever wondered what exactly works on Twitter? If so, Twitter found an answer for you by studying over 2 million tweets from verified American accounts. Tweets with videos, links and photos are more likely to go viral.
According to the study,
- Photos received an averaged boost of 35% in retweets
- Videos received an average boost of 28%
- Quotes got a boost of 19% in retweets
- Numbers or statistics garnered 17% boost in retweets
- Hashtags received an average boost of 16%
Further, Twitter categorized the results according to the sectors such as TV, news, government and politics, sports, and music.
How can you leverage this data?
Now that you know what is popular on Twitter, it becomes easy to design an effective Twitter strategy. If you are selling products, your Twitter strategy should include videos of product demonstrations, various images of the products taken from different angles, and statistics about how many happy customers your have or what’s the percentage of repeat business.
Tweeting special offers and promotional deals is also a good way to garner bigger following on Twitter, along with higher sales.
If you are a small- or medium-scale business with a decent budget for social media marketing, it’s always a good idea to hire professionals. It will be definitely worth it.