Although it’s not even couple of years old, it has taken advertisers of Facebook to the whole new level. And if you are wondering what we are talking about, just check the headline again. Yes, we are talking about Facebook News Feed ads and how it has changed the game plan of Facebook advertising.
On an average, Facebook News Feed ads have a click-through rate of 44x higher, and a conversion rate of 5x higher, than right-side ads. Also, these results are achieved at a 67% lower cost-per-conversion than right-side ads. So the rising trend of advertisers using Facebook News Feed ads rather than the right-side ads makes business sense.
If you are wondering how to cash in this opportunity, continue to read on.
Allocate at least half of your Facebook ad budget to News Feed placements. Apart from helping you achieve higher conversation rates, Facebook News Feed ads will enable you to reach out wider audience base. How? Well, Facebook mobile right now allows only one type of advertising: Facebook News Feed ads. And as the use of mobile phones for Facebook increases, which is bound to happen, your reach will also expand accordingly.
Select the right page post format
For Facebook News Feed ads , you get several options. As choosing the right option can make a lot of difference, think carefully before you embark on the task. If you are looking to drive website conversions or sales, go for a Page post link ad; and if you want to build brand awareness, Page post photo ad will work better for you.
Split out mobile ads
The best way to optimize News Feed ads is to target desktop users and mobile users separately. This simply means that instead of creating one campaign for both the type of users, create separate campaigns.
Use creative rotation
Manually refreshing various campaign creatives across a range of avenues is quite difficult. Hence, it’s better to use Facebook management platform with automated creative rotation capabilities.
Reach global audience
Facebook is global and so there are high chances that your audience is actually outside the U.S. Hence, it becomes quite vital to reach them if you are looking to expand your customer base.