Using standard SEO tricks can take you only so far. At some point, you will reach a level wherein no matter how hard you work, there’s will be no improvement in terms of results. This simply means that your SEO initiatives have reached a plateau and now it’s time to try something new. You can try the following 3 things to make your business move further:
Use gated content
Of course, quality content is a sure shot way to gain online visibility, be it through SEO or social media. However, the problem arises when the best content is behind “gates.” Although gated content is good for lead generation, too much of it can harm your business potential. So you should always try to keep a balance between the two.
Initially making the gated content public may seem like a bad idea but if done properly, you can reap unbelievable benefits. Instead of keeping whitepapers, videos and case studies gated behind a lead, can you utilize certain parts of that content to create valuable, prime-quality blogs that can add value to your SEO strategy. You can also create value-added blog posts by quoting certain stats from your case studies.
Another way to make use of gated content is to offer it on multiple platforms. The users who have reached your lead form won’t know that the same content is also available freely elsewhere. Hence, you will avail the best of both worlds. Mind you, this tactic is not at all unethical or illegal.
Long tail keywords
If you are done with the regular SEO techniques, you will be definitely done with all the major keywords and phrases. So now it’s time to focus on long tail keywords and phrases. Even Google’s latest updates are focusing on that. The main benefit of using long-tail keywords is that it faces low competition, and if utilized properly, the payouts can be tremendous.
Nothing can beat offline interactions, and hence offline networking always yields higher results than online, formal ones. So get out of the office and talk to people. Find out what they really want and how your company can address those needs. This is one of the best ways of building larger, loyal customer base.