5 Tips To Optimize Twitter Marketing

Twitter is a good alternative to Facebook when it comes to low cost social media marketing strategy. Although most of the businesses believe that social media moves too quickly to let SEO experts leverage it properly, they couldn’t be more wrong. Let’s have a look at the top five tips to optimize your Twitter marketing strategy.

Username: Your chosen moniker is quite significant when it comes to Twitter. So spend little bit of time to find a perfect username that reflects what you are and what you want to convey. If you fail to choose the name properly, your followers won’t take you seriously – jeopardizing your entire Twitter marketing strategy.Twitter Marketing

Grab attention: When it comes to Twitter, you have to grab your readers’ attention in first 42 characters as the attention span of most of the users is quite short. The messages on Twitter can’t exceed 140 characters, making it necessary for the users to be brief and concise. So make sure that your tweet is worthy enough to grab your readers eyeballs.

URL shortener: To enable you to put more content in your tweet, Twitter users tend to use URL shorteners provided by Google and Bit.ly. Stop using these shorteners as they do nothing to leverage your SEO-optimized URLs. When you use your own URLs, the keywords of the URL will get indexed and they will help to push up your SEO rankings.

Keywords: Contrary to popular belief, keywords are still important. They are still needed to help bots and human find and categorize the content they are looking for. So optimize your tweet keywords without much effort and gain higher SEO rankings.

Re-tweets: By giving importance to keywords in the tweets, you are already doing on-page optimization. But what about off-page optimization? For this you will need to find your niche and the people who share your passion in that niche. Look for their quality and informative tweets and re-tweet them. This will go a long way in making a difference to your off-page optimization efforts. Moreover, re-tweeting good content is a good way to popularize it.

3 Tips To Reduce eCommerce Inventory Costs

The largest venue of investment for any eCommerce business is inventory. The companies need to shell out huge chunks of money to order large order of supplies and then spend money to store and maintain them until they are sold. If the inventory costs is not controlled, there are high chances that the company will incur losses even if it manges to achieve soaring sales. Hence, controlling the inventory costs is a must for any business. Following are the three tips that will help you achieve optimum level of inventory at the lowest possible costs.

Categorize inventory
As storing and maintaining physical products costs money, storing high level of stock doesn’t make sense. So divide the inventory into three different categories: products that contribute to the profits, products that allows the company to reach break even point, and products that do not produce profits nor cover costs. To categorize the products, you can check your sales reports to see what sells and what doesn’t.

Plan supplies
If you are a first-time eCommerce merchant, the chances are quite high that you will be excited to order all your supplies as soon as possible without going through adequate planning. Avoid such impulses because you are blocking your capital by ordering unnecessary products, and then you are incurring overheads to maintain those supplies. Before placing any orders with the suppliers, study the demand patter and then estimate how much will you need for the next quarter. If you are into selling seasonal products, consider the peak season as well as slack season of sale of those products. Stocking high level of inventory during slack season doesn’t make any business sense.

Vendor communication
Before you place any order with the vendor, communicating is important to improve the overall efficiency of the process. It’s highly possible that what you see of the product on the website is quite different in the real life. So when the quantity of the order is huge, it’s smarter to first ask for sample and to place order only when the sample’s quality meets your expectations. Apart from the product, you should also inquire about the vendor’s shipping and return policy, specially if you are a dropshipper. It’s very important that your policies and your vendor’s policies go hand in hand for smooth inventory management.

Matt Cutts’ SEO Advise For Out Of Stock Situation

When asked what eCommerce companies can do when they are facing out of stock situation, Google’s Matt Cutts said it all depends on the size of the website. He categorized the websites in 3 sections: small sites having tens of pages, medium sites with thousands of pages, and large sites with hundreds of thousands of pages or more.
Matt Cutts
Small eCommerce sites
Cutts said that the small sites that sells products such as handmade furniture should link the related products. This way, despite being disappointed, the customers would be able to browse through the other products. However, this doesn’t mean that the customers shouldn’t add a manufacturing time next to the items that are out of stock.

Medium eCommerce sites
When medium-sized eCommerce sites face out-of-the-stock situation, they should display “404-page not found” error, unless they know the date the products will be back in inventory. If the eCommerce merchant is aware about the inventory replenishment date, they should let the visitors know about it and offer them an option for late delivery.

Large eCommerce sites
When it comes to huge eCommerce websites such as Craiglist, merchants should set the date the page will expire using the meta tag, unavailable_after tag. Once this information is added, Google will remove the page from the search results page within a day. And when the product is added back, the merchant can immediately set when that product page will expire based on an auction date or a go-stale date.

5 Ways To Optimize Mobile Commerce in 2014

The year 2013 saw a rising trend of mCommerce and this trend is expected to accelerate in 2014, reflecting the significance of the contribution of mobile commerce in the overall online sales. Consequently, having a mobile website is just half the job done. The other half of the job is to optimize it for maximum traffic and sales. Let’s discuss how we can optimize mCommerce for 2014.

5 Ways To Optimize Mobile Commerce in 2014

Site performance: Currently mobile sites take nearly seven seconds to load. Google wants them to load in less than one second, and if it isn’t done, it will penalize those sites by making them less visible to mobile search users. This penalty could mean millions of losses in sales and traffic for a medium-sized company. Google is also asking companies to focus on content that can engage the visitors immediately.

Image optimization: Many businesses remove the images from the mobile website to improve the speed. However, this is the worst thing you can do to your mCommerce as it hampers user experience. So instead of removing the images, optimize those for faster loading. You can do so either by compressing the image files or by lowering the resolution of the images for mobile devices.

Responsive design: There have been many discussions about what is better: responsive design or mobile website? For 2014, responsive design is the clear winner. Reason? Google’s demand of mobile websites being loaded in less than a second, which is possible only in responsive design. As mobile websites will require at least one time consuming redirects, they are definitely out of question.

Social login and alternative payments: Usually mobile gadgets have a small screen and even smaller keypad, making the task of entering name, email address and contact information tedious and time consuming. You can simplify this process by adding social logins such as Facebook, Twitter and Google to the website and enabling users to log into your website through those social logins. For simplified payment process, you can use payment services such as PayPal and Payments by Amazon that allow shoppers to use stored payment card information to complete the checkout process.

App-like features: 2014 is the year of moving beyond mobile optimization. This year is expected to see the companies coming up with features that use mobile functionalities to enhance the customers’ shopping experience. For example, a website using the phone’s GPS to show what other shoppers from the same area liked or purchased. You need to come up with this kind of out-of-the-box features to offer one-of-its-kind shopping experience to your customers.

Report: Only 15% Websites Are Responsive

Restive, a web performance optimization solution, recently made a shocking revelation. According to its latest report, State of the Mobile Web, only 36% of the websites are responsive.

The study, which aimed to find out the readiness of the websites in the increasingly mobile-device-operating environment, found that 60% of the responsive websites are hosted on dedicated mobile sub-domains, sub-folder or domain names. Meaning, only 15% of all the websites are responsive to a single web address, i.e., they can be accessed from any device without any problem. In the age of mobile-savvy shoppers, these findings are no less than blasphemy.

Website Design
Website Design

What’s even more outrageous is, only 6% of the websites are fast, i.e., they meet higher website performance standards that Google normally expects from every website.

Apart from stating that the 3% of the websites are both responsive and fast, the report goes on to elaborate that 67% of the websites require GZIP compression and nearly 83% of the websites need minification of either HTML, CSS or JavaScript.

“It’s hard to believe that almost 4 years after Responsive Web Design and 10 years after Web Performance Optimization came to prominence, there is still very low adoption of these important techniques. Websites need to be both Responsive and Fast to deliver an awesome experience for mobile users and we’re currently working on user-friendly tools and technologies to help Web designers and developers make this happen sooner rather than later,” said Obinwanne Hill, founder and CEO of Restive LLC who is also the author the report.

If your website is one of those which isn’t responsive and caters only to desktop users, it’s high time to adapt to the new breed of mobile users. Otherwise, be ready to lose your business.

Act now.