Twitter is a very popular social networking platform, and hence, it features quite prominently in any business’ social media marketing strategy. The success of any Twitter strategy depends on two key components: content and timing. So if you have awesome content, half of your job is done. The other part of the success lies in the timing of that tweet.
According to a May 2012 study by link-shortening service Bitly, the tweets tweeted Monday through Thursday between 1 p.m. and 3 p.m. ET are likely to have more impact than other tweets.
So if you are a business, you need to consider the timings of your tweets for maximum impact.
Maintaining the timing of the tweets, however, can be quite troublesome, specifically when you are running a multi-social networking marketing strategy. Tweeting and following it up with interactions is quite time-consuming, and more so when you are running short of time. One of the ways to beat this problem is to use third-party applications that will automate your tweets, allow you to tweak the message and publish it according to the time you choose.
Do you want to try these third-party applications? Try HootSuite, SocialOomph and TweetDeck. These apps are some of the most popular apps that offer basic tweet scheduling for free. If you like them, you can also opt for additional features that are available for premium users.