Defying Matt Cutt’s statement about Toolbar PageRank values not updating this year, Google updated the values on Dec. 6. This new change has caught the SEO industry unaware, leaving many of them scrambling to make up for the lost ranking.
If you aren’t aware of what PageRank is, please note that this is the value of specific web pages from 0 to 10 to indicate their popularity. The higher the PageRank, better the visibility on the search engine results. You can even consider PageRank as one of the best benchmark of the value of any web page.
Google had last updated PageRank in February 2013 and it wasn’t expected to be updated this year.
Have you lost your higher PageRank? Do you want to retain them? No worries, you can do so. Although in the light of Google Panda and Penguin update, it’s bit difficult to manipulate the PageRank, it’s still possible. One of the best ways to do so is to focus on quality, editorial links, i.e., do link building activity on reputed websites rather than randomly.
If you wish to know how to go about it, just contact us. Ydeveloper has a team of SEO experts, waiting to help you out.