Since the birth of ecommerce, the importance of Black Friday is increasing slowly and steadily. If we say that Black Friday is the biggest shopping day for Americans, we wouldn’t be wrong. If you are still thinking how your online business will be impacted by Black Friday, consider following points.
- In 2012, online sales for Black Friday amounted to more than $1 billion, up from $816 million in 2011. The 2010 Black Friday online sales figure was $648 million.
- In 2012, online traffic increased by 18.75% on Black Friday.
- It’s estimated that 72% of Black Friday Shoppers in 2013 will do their shopping online.
- During Black Fridays, Amazon attracts 7.7 million visitors, Walmart attracts 3.5 million visitors, Best Buy attracts 2.75 million visitors, Target attracts 2.25 million visitors and Apple attracts 1.5 million visitors.
So how can you leverage Black Friday for your business?
You can promote your products in 2 ways:
- Through promotional emails and newsletters
- Though social media platforms such as Facebook, Twitter and Pinterest
How can you get ready for Black Friday?
To make sure that everything goes right on Black Friday, make sure:
- Your website is working at lightning speed
- Your website is mobile and tabs friendly
- Your website is accessible from social networking platforms
- Your target customers are aware of various offers and deals offered by you
- Your promotional coupons are widely available
If you follow these steps correctly and accurately, the chances are you will see your sales peaking on Black Friday. Do you have any questions about it? Comment below and we will address it.