Timing is a critical component of your content marketing.
Publishing it at a time when a majority of your audience is likely to experience your content is very important. Thursdays and Fridays are seen as ideal days for publishing content that’s written for the holiday seasons such as the forthcoming Thanksgiving Day. Mondays and bank holidays aren’t very good options.
The latest content management systems help you automate and time your content to perfection. With custom-built back-end admin panels and their various features, you can manage your content just the way you want.
Here are some tips to maximize sales around the Thanksgiving holiday season:
- Twitter provides a tool to identify the best time to tweet promotional messages.
- The Monday that precedes Thanksgiving is ideal for promoting your products.
- Keep the copy of the promotional material crisp and sweet.
- The sale before Thanksgiving works better if it is not themed around the holiday.
- When someone places an order, offer an incentive to encourage repeat purchases.
- Promotional messages early in the morning on Thanksgiving Day can yield surprising results.
- Use the Cyber Monday Sale to attract a younger audience that uses tablets and smartphones.
- Send out Cyber Monday promotional messages on the preceding Sunday.
Your 2013 Thanksgiving Day promotions should ensure that:
- Holiday gifts are made abundantly available.
- Products that attract younger crowds should be well stocked up.
- Free shipping is a no-brainer, you should not be charging for shipping.
- Up-selling and cross-selling options on product pages need to be intelligently placed.
You may also incentivize shoppers willing to stretch their order to a higher amount. Have all the incentives ready on the Monday before Thanksgiving. The products you offer should enable shoppers to stretch their budgets without straining their pockets too much.