To maximize online presence ecommerce businesses are focusing on social media these days. In fact, social media has become a part of SEO strategies, which helps boost SEO rankings.
How is social media important from Search Engine Optimization perspective? Social media is the platform that bridges the gulf between content and branding. You may offer the best content in the world, but without social media no one will find it. So, social media connects people and ideas around the web. Further, it makes it easy to share content on the web and alerts friends and followers about the cool stuff online. More than that, social media is also an important barometer for websites ranked for SEO. And, since most social media is free, it’s the best low-budget strategy for SEO.
Here are a few ways to use social media to accelerate SEO rankings, which will help you connect your business to potential customers online:
How to employ social media for SEO
Know Your Platform
A part of SEO strategy is that you should not spread too thin over too many platforms. Focus your attention on a few platforms and make the most of it. For this, survey the social media landscape and choose the platforms that could attract maximum traffic. Have a strong presence on major social media platforms like Facebook and Twitter.
Leverage Potential Platforms
When you use a social media platform, see that you actually use it. An empty Facebook or Pinterest board puts off potential customers who find you through such platforms.
Share high-value content
Share quality content links on your social media account. Don’t simply link your homepage. Users should find something relevant and interesting on your site. Sharing links is also an important part of how SEO rankings are calculated.
Build your brand
Social media outlets are the best brand building platforms. Many platforms even help you customize your URL and in doing so you will be visible. Make use of consistent logos and naming conventions so that they can easily identify you.
Use social sharing buttons
Add social media buttons to content and posts because it makes it extremely easy for users to share the post.
Fill profile information
Offer as much relevant information and as many links as possible into your profile, which makes it easier to find your site.
Even Google + should be part of your SEO strategy. Google takes into account Google + activity while calculating SEO rankings. Your Google+ account is linked to Google Maps, which helps people locate your physical business.
Social media boosts your SEO strategy, but in no way it’s a replacement for quality content and a robust network of links. Having said that, social media forms a crucial part of your SEO strategy and helps customers connect with your brand online.