Every ecommerce merchant faces this question sooner or later: should you just use the off-the-shelf solutions available for your business or should you opt for customized web application services? Well, the answer mainly lies in what your business requires. Is your business a new one? What is your target audience? What’s the nature of your business?
Let’s discuss the factors that impact this business decision:
Nature of business: What kind of website you need mainly depends on the nature of your business. Are you offering grocery, consumer durables, clothing or what? This factor will help you decide the kind of design and templates that you will need.
Business stage: If you are a new business, you probably don’t need to go for custom development services right now. Once your business grows little bit, you can opt for custom development services.
Business model: Is your business B2B to B2C? What is your target audience? How do they make buying decisions? Collect these data and analyze it.
Market players: It always pays to know your competitors. Study their business model and sales reports. Find out their weakness and turn them into your strength.
Once you have opted for custom development services, the next question is who to hire. There are several ecommerce service providers out there in the market. Better pick the one that has wide experience, so that your project becomes simple and easy.