No doubt Facebook is one of the most popular social media platforms for ecommerce merchants for announcing events, sales and daily specials. But question is, whether it’s an ideal platform for selling products? We believe so, considering you have 540 million people using it and when your target market is also glued to it. So, it’s not a bad bargain either for businesses.
Here are some tips to keep in mind if you are planning to use Facebook Store.
Make most of social shopping
On Facebook, fans are free to like, share and comment on your products. So ensure that you turn on these features in the online store front. The facility encourages shoppers to send product listings to friends, leading to dialogue/discussions between them, thereby ensuring increased sales.
Ensure secure online shopping experience
To make your customers feel comfortable, ensure that you use a secure and trusted ecommerce vendor, someone who helps the shopper complete the entire transaction on the Facebook page itself without having to go over the business website page.
Run your Facebook and website shop separate
Your Facebook page should be unique and should have a separate identity of its own. So, promotions and product giveaways on Facebook should not find its way on the website page. No doubt you are likely to appreciate the people who take out time from their busy schedules and check out your website page, but at the same time, don’t forget the fact that Facebook helps shoppers share your product listings with friends, so focus on making it more attractive.
Learn from other brands out there
Before setting up your own Facebook page, look at your competitor’s Facebook shops and learn from them in terms of what could be adapted and what could be avoided. This exercise will help you incorporate all the pertinent elements on your Facebook page.
Do you want to set up a strong Facebook storefront? Talk to our experienced Facebook store developers right away.