Mobile commerce era is still at its starting stages. No doubt large retailers are going full-throttle, by making the most of features that a mobile commerce can offer; however, small retailers have still miles to go before they could fully equip themselves in terms of payment processing and other commerce options. If you are an upcoming retailer and contemplating on mobile website strategy to stand out in the business world, you need to consider the following points:
- Build a mobile-friendly website
If you are trying to tweak your existing website for mobile devices, the end result will be a disaster. In other words, you’ll have in hand a hard-to-navigate site. So, it’s better to build a separate, streamlined site that’s geared toward mobile searches.
- Promote your business to mobile users
By sending text messages to customers about special offers and discounts, businesses can promote themselves on mobile phones. Even retailers can come together and offer Joint Loyalty Programs. For instance, buy something from one store and receive 20 percent off at the next store. This strategy will help small retailers compete with the giants in the industry.
- Stop being a nuisance to the users
You are building your ecommerce site for good, not evil. So your customers should have the freedom to opt in and opt out of the promotions given on mobile phones.
- Effective mobile commerce payments
The mobile commerce solutions offered by vendors contain payment solutions that help you send email or text invoice to customers, and also receive payments from them. Hire their services. Going forward, even wireless companies, credit card companies and software companies are launching mobile commerce solutions.
Remember, the switch from brick-and-mortar stores to ecommerce was not easy for many businesses. And more so for customers who were apprehensive of using credit cards on the web. Today, mobile commerce is going through the same rocky phase. However, the explosion of Internet-enabled mobile services coupled with customers’ desire for speed and convenience is sure to make mobile commerce is destined to the next big thing in the business world.