As an online business owner you won’t be oblivious about the power of social media. However, Twitter still doesn’t seem to fit in your scheme of things. Whether it will attract tangible results or not is something that you can’t stop thinking about? However, a recent market survey carried out by research firm Market Probe International on 500 users based in the U.S. and U.K. May generated a lot of data; but the four key points that emerged during the survey suggest how Twitter is helping small businesses.
- Followers turn customers – People who follow you on twitter are most likely be your customers in the future. The objective of marketing is turn lead into sales and the survey numbers show that investing time in Twitter is an effective way to achieve just that.
- Followers become brand evangelists – Twitter ensures word of mouth publicity. Your followers will help widen your influence and even recommend your products to their friends. This will attract more online traffic to your website. As per survey, about 86 percent of the respondents indicated that they will prefer to visit a website based on friend recommendation…a recommendation that may have probably generated from Twitter.
- Twitter connects organically – About 85 percent of the respondents conveyed that Twitter helps them establish a deeper bond with the businesses they are following. It helps them give feedback and share ideas on products and services. This authentic interaction makes your followers into buyers.
So, the long and short of it is that Twitter attracts tangible results. Your tweets not only help advertise your products and services, it also leads to brand loyalty and repeat business among followers. So manage your Twitter account wisely, because it can impact your bottom line.