Google is on an image makeover spree to enhance user experience. From introducing new layouts, to redesigning badges and hashtags, to improving hangouts, Google+ has introduced phenomenal features to increase its popularity among users. The latest one being highlighting +1’d posts for better visibility.
The feature can be likened to Facebook’s news feed, wherein popular posts are highlighted, resulting in more Facebook likes. Likewise, Google has started highlighting posts promoted/recommended by the Google Plus One friends in your circle. So, as and when you click on the Google Plus One button of the page, the number increases by one and the page gains popularity. Even your well-received posts stand to gain from this unique feature as they will get highlighted in your follower’s main stream, and thereby increasing your chances for ‘Google likes’ for your posts.
Brands with Google+ pages will remarkably gain from this feature, given that their content will receive more likes and thus new audience and visibility. Further, Google+ members, through their setting page, will also have absolute control on who sees their +1s post, i.e., as they can control who will view their updates.
So if we say that Google+ feature is a golden opportunity for ecommerce merchants to reach wider audience, we wouldn’t be wrong, would we? Even individuals who love socializing can make the most of it.