Get Rid of Your Inventory Nightmare

Do you have to manually manage each and every aspect of your inventory? Do you dread going on vacations just for the fear of increasing the backlog of inventory update process? If so, you are certainly not making the most of the state-of-the-art solutions available in the ecommerce market to make your online business smoother and easier.

When the business is small, it’s very easy to manage suppliers, stock and product flow. However, as the size of business augments, the inventory management process starts getting complex and time-consuming. Manually updating the inventory every time there’s a purchase order or a sales order simply becomes labor intensive and dull. The easiest thing that any fast-growing online business can do is use Enterprise Resource Management (ERP). Once installed, the ERP will take care of each and every aspect of your business, right from manufacturing (if you are into it), to accounting, to customer relationship management.

Apart from saving time and energy, ERP is beneficial in many ways. Some of those benefits are discussed below:

  • Cost Saving: Through ERP, you can implement “Just In Time” model to your business operations and save capital at all stages of the business.
  •  Simplified Process: With the automation of the systems, the flow of the products becomes simple and quick. Generation of POs and bills is simplified, dispatch process is made easy and customer service is streamlined.
  • Better profits: With better processes, you save money in each and every step of your business, leading to lower costs and rising profits.
  • Better Customer Satisfaction: ERP makes sure that each and every order is executed promptly and in an accurate manner, leading to better customer satisfaction. Even when the customer returns the item, the process is quite simple and fast.

If you have fairly straight-forward business operations, you can simply use off-the-shelf solutions. However, if you have a unique business model, it’s better to approach an experienced e-commerce solution provider. They will study your business thoroughly and then offer you a tailor-made solution for your operations.

Google’s New Feature: Highlights +1’d Posts for Better Visibility

Google is on an image makeover spree to enhance user experience. From introducing new layouts, to redesigning badges and hashtags, to improving hangouts, Google+ has introduced phenomenal features to increase its popularity among users.  The latest one being highlighting +1’d posts for better visibility.

The feature can be likened to Facebook’s news feed, wherein popular posts are highlighted, resulting in more Facebook likes. Likewise, Google has started highlighting posts promoted/recommended by the Google Plus One friends in your circle. So, as and when you click on the Google Plus One button of the page, the number increases by one and the page gains popularity. Even your well-received posts stand to gain from this unique feature as they will get highlighted in your follower’s main stream, and thereby increasing your chances for ‘Google likes’ for your posts.

Brands with Google+ pages will remarkably gain from this feature, given that their content will receive more likes and thus new audience and visibility. Further, Google+ members, through their setting page, will also have absolute control on who sees their +1s post, i.e., as they can control who will view their updates.

So if we say that Google+ feature is a golden opportunity for ecommerce merchants to reach wider audience, we wouldn’t be wrong, would we? Even individuals who love socializing can make the most of it.

Yahoo! To Go Big On Mobile Advertising, Acquires AdMovate – A Mobile Advertising Start-Up Company

With over 340 million mobile users a month accessing Yahoo! platform on smartphones and tablets, the company has realized that mobile advertising is the best way to move forward for the company.

And Yahoo! is not the one to sit ideally on its observation. Yahoo! CEO Marissa Meyer, a powerful personality in the IT industry, has already started to translate the observation into a line of action with speedy acquisition spree. She has bought nine companies in the second quarter of 2013 alone. And her targets are mainly mobile-advertising companies, the latest being the takeover of Admovate ─ a mobile advertising start-up company that creates innovative tools for marketers to reach their target audience faster.

Yahoo!’s advertising earnings had taken a dip during the second quarter of 2013, and the acquisition of Admovate is expected to boost its mobile advertising revenues.  Market observers believe that the move will enhance the company’s existing ad tech platforms, such as APT, Genome and Right Media.

Echoing the sentiments of the markets, Meyer informed that mobile ads will be the prime revenue driver for the company, going forward. Yahoo! Display Advertising and Advertising Technology SVP Scott Burke informed that Admovate’s exceptionally talented technical team will help the company with personalization technology, which will enable Yahoo! accelerate its mobile capabilities.

As we all already know that just buying companies is not a ticket to success; you have to synchronize the new companies into the existing processes seamlessly for successful synergies. So let’s see how Yahoo! manages the expanded entity to beat the competition and emerge as a leader.

Why website designing is so crucial to business success?

In today’s world of cutting-edge technology, there are loads and loads of websites out there on the Internet. These websites cater to various sections of society such as students, researchers, housewives and businessmen. If you are running a business and you don’t have a website, you yourself are limiting the potential of your business.

If you already have a website, the point does not end there. There are hordes of websites out there and the users are daily bombarded with advertisements from these websites. If you want to take advantage of your online presence, you will need to differentiate your website from the crowd. You will need to make your website attractive, effective and popular. As your website gains popularity, you will get more visitors and that can be easily translated into successful sales with correct sales strategy.

In other words, we can say a company’s website is the company’s identity on the web. Each and every individual’s identity is unique, so should be a website’s. It may sound easy, but creating a unique website takes a lot of thought process and effort because having an ineffective website is as good as having no website. Make your task of designing a website easy by considering following points:

  • Objective of creating a website
  • Target audience of your website
  • Products and services that you are offering
  • Functionality and user-friendliness
  • Relevance of your website’s content
  • Aesthetic look of your website

A proper and effective perusal of these points will definitely lead to a better and effective website. This, in turn, will lead to higher traffic of target audience, which, again in turn, can be translated into successful sales with an appropriate sales strategy.

This process can be further simplified by hiring professional web designers. These designers generally have vast experience of designing various effective websites, and they can save you lot of time, money and effort.

Are You Out of Stock?

Running out of the stock is every ecommerce merchant’s worst nightmare, isn’t it? This kind of situation not only causes a lost sale but it also leads to unhappy customers and a dent to the merchant’s reputation. So how can you avoid such situations? Simply by using ecommerce feature known as Out of Stock.

So you may think what does this feature exactly do. Simply put, this feature let’s your visitors know that currently you don’t have the item they are looking at with you. There are many advantages of this feature. Some of those are elaborated below:

  • Accurate information: As soon as the inventory level of a particular product goes below a certain level, the information about the same will be updated on the store.
  • Customer satisfaction: As the customer already knows that you don’t have the item with you, they won’t get disappointed. Also, customers like to receive the information they are looking for up-front, leading to better customer satisfaction.
  • Removal of hassles: Canceling of an order is simply tiresome and irritating. By putting up accurate information on the store, you save lot of hassles for both the parties.
  • Better management: As soon as you run out of the stock, you will be notified. This will help you replenish your stock.

In the market, you will find several applications for this feature. You can either choose off-the-shelf product or create a customized feature for your store if you want. Just hire an expert to do so and you are set to polish up your ecommerce store!