Internet marketing is moving at a break-neck speed. New trends and new platforms are emerging. But should your company chase every new trend and every new platform on the block? No. Making your presence felt on a new internet platform may not be as economical as you think and it is almost impossible to keep up with the latest trends in social media, in a way that is professional and beneficial to the clients. So, it’s always fair to leverage right social media pages than attempting to maintain multiple social pages poorly.
Launching new social page on new platforms increases the risk of improper usage, as each platform works differently and chasing customers across platforms means you are improperly employing it. Moreover, poor internet presence can lead to disappointed customers. So, maintaining a few good social media pages is what attracts traffic better.
So how do you figure which social media platform is good or bad for your business? Simple. The one that works for your business is ideal for your business. Now what works for your business starts with three basic questions?
1. Who are my customers?
Know your customer by creating a perfect profile by identifying age, sex, location, hobbies, etc. Try to come up with as many factors as possible; this will help you identify what social media appeals to the customer.
2. Why are my services needed?
You need to figure out what makes your services click? What puts someone “in market” for your offerings?
3. Where do potential customers go when they need my services?
On the basis of the answers to your previous questions, you can decide where your customers go for what they need. So if you are offering “in the moment” service, mobile strategy would be a perfect fit. For services that have longer sales cycle and involve research and opinion building, social media platforms are a better solution.
So, go ahead, and re-focus and re-energize your internet marketing strategies with a little effort and some thoughtful data collection. Opt for the right places to invest your time, efforts and money as this will help you connect with your potential and existing customers easily.